Ghent Metropolitan Area
Hi I'm Frรฉdรฉric, Thank you for visiting my profile and for your interest! I am a 49 years old entrepreneur, father of 4 children between the age of 18 and 11 and passionate about economics, history, biking and the stock markets. Helping companies to drive sustainable growth gives me a lot of energy! Curious about my main assets to help your company? Just read on ๐ โ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ & ๐ฒ๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ถ๐ฎ๐น ๐๐ฝ๐ถ๐ฟ๐ถ๐. There's only one thing worse than trying, and thatโs not even trying. Working on ancillaries in travel industry between 2015-2019, I turned the classical Neckermann โfullโ flight package into a โlightโ flight package with luggage, seating and transfers being optional instead of part of the package. The ancillary revenue went from 30โฌ/customer to 110โฌ/customer in the period 2015-2019, with a gross profit margin on these ancillaries of 75% in average. โ Upsell: customers tend to be very price sensitive when it comes to the basic product, but โ strangely enough โ they are less price sensitive when buying an extra on this basic product. That is โ together with the flexibility you offer to the customers โ the key of a ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น๐น ๐๐ฝ๐๐ฒ๐น๐น ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐. In the period 2017-2019 I increased in two steps the price of Neckermannโs cancellation insurance from 4,99% to 5,99%. There was almost no impact on conversion rate while margin per customer was strongly increasing. โ ๐ข๐บ๐ป๐ถ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น & ๐ฝ๐ต๐๐ด๐ถ๐๐ฎ๐น are my middle names. At Adecco BeLux the alignment between online & offline, and between field & headquarters is one of the key success elements. By talking to the people again and again (โtelling is sellingโ), defining common goals and celebrating successes together, you avoid silo building. This effort is quite time consuming, but โ believe me โ at the end it pays off and the benefit for the company is huge! โ Customer experience: the rise of ecommerce companies like e.g. Coolblue or Amazon has set a ๐ป๐ฒ๐ ๐๐๐ฎ๐ป๐ฑ๐ฎ๐ฟ๐ฑ ๐ถ๐ป ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ณ๐ผ๐ฐ๐๐. A lot of traditional companies with legacy IT systems and traditional processes are struggling to reach this new standard. By measuring the NPS/CSAT, taking little steps, creating a customer centric culture and keeping an eye on the long term goal, you can quickly make a lot of progress. At Neckermann, as well as at Adecco I am one of the main drivers of the CX improvement program. Interested? Contact me via +32478535655 or [email protected]
โข Digital and data driven inflow of candidates โข B2B activation/campaigns โข Customer Experience improvement program โข Launch of a new umbrella/branding campaign โAdecco works for everyoneโ โข Full redesign of Adecco headquarters (incl. new way of work) โข Make marketing part of the business, numbers focused & commercially driven
Consultancy & project setup to improve the customer experience
Cornerstone is a family owned company, with focus on hotel development on the Belgian coast. In july 2022, the company opened the brand new 4*superior CORNR hotel in Nieuwpoort
With Acceleratio, I'm helping companies to transform and sharpen their business. Based upon my experience, I will be pleased to help you to: - Improve the top line via a 360ยฐ commercial view and a "can do" mindset - Improve the bottom line via smart product bundling, upsell or subscription pricing - Improve the collaboration between headquarter, retail and ecommerce departments - Drive the digital inflow of sales qualified leads - Create a customer focused organisation - Optimise the customer value proposition - Optimise the storytelling to customers - Redefine company values & restructure organisations Interested? Contact me via +32478535655 or [email protected]
โข Responsible for new businesses (dynamic packaging, expansion to France and the Netherlands, optimization of our product offer, ...) โข Contracting with our main suppliers (tour operators, insurance companies, ...) โข Setting up & monitoring the long-term strategy โข Enthusiastically leading a team of 5 product & new business colleagues
โข P&L responsibility for the flight holidays BU of Thomas Cook Belgium (400 million โฌ turnover) โข Enthusiastically leading a team of 15 yield & ancillary colleagues โข Setting up the transformation of the current teams & processes โข Long term pricing & yielding strategy โข Integrated view on sales & profitability โข Overall commercial steering
โข Tapping new sources of revenue โข Via the development of new upsell & ancillary services (e.g. car hire) โข Or via the further development of existing upsell & ancillary services (e.g. better bookability, story telling, improved targetting, ....) โข In close collaboration with the different sales teams (Neckermann shops, ecommerce and contact center) โข Member of the Thomas Cook Belgium commercial management team
โข Developing, implementing the brand strategy and brand identity โข Developing the marketing plan and marketing budget, based on company and business objectives โข Developing commercial plannings โข Follow up of the brand KPI's โข Stakeholder management (4P): ensure full buy-in & optimal relationships โข Roll out of marketing concepts both on- and offline โข Develop commercial programs (e.g. Early Booking program) including communication, sales strategy, segmentation, messages & creative approach โข Follow up and evaluation of all commercial actions โข Customer segmentation and target group management โข Brand innovation โข Market analysis โข Responsible for the overall commercial drive behind the brand Thomas Cook