Greater Dusseldorf Area
- Leading a 25‑person European Marketing & Comms Org - Scaling demand-creation engines for three strategic product segments, with high impact on EU EBITDA targets - Generating sales-qualified B2B leads via digital performance campaigns - Steering Salesforce-based lead governance with clear KPIs and commercial reporting, closely aligning with country heads - EU-wide Road Show programme for installers and specifyers to drive local sales - Leading rollout of new EU web ecosystem with 50+ sites across 3 brands and 20 markets
- Deputy client lead on Renault; Team of 40, €5M P&L; advising Marketing Director and reporting to CEO - Led the digital department with 25+ experts in social media and content strategy, user experience design, web development, data analytics and reporting - Reported to Saatchi & Saatchi Germany CEO; member of Extended Management Board - Key role in group-level team design for large multinational clients - Sectors: Automotive (Renault & Dacia), Home Appliances (BSH, Siemens and Bosch)
- Built and led the German Digital & Design team, grew the team from 2 to 6 specialists - Drove substantial incremental revenue via a scalable digital offering of integrated digital and design services for clients across capital markets, B2B, and media relations - Advised senior clients on digital strategy, content development, and communication frameworks to strengthen reputation and market visibility. - Collaborated closely at Group level to expand international client base in the Middle East - Sector experience: Finance (Generali, Flossbach von Storch, DJE, Natixis, Goldman Sachs), Healthcare (ABDA, Boehringer Ingelheim), Telecoms (Unitymedia).