Frederic Stiels

Heading Benelux and South Europe @ Boels DIY | equipment rental

Belgium

About

As the Regional Manager Benelux and South Europe at Boels Rental, I oversee the sales, operations, and financial performance of a leading European provider of rental equipment and services. With over 15 years of experience in general management, I have a proven track record of leading sales campaigns and revenue generation initiatives, optimizing operational efficiency and quality, and ensuring financial stability and profitability. Before joining Boels Rental, I was the Head of Growth at WOW-Mobility, a startup that offers shared mobility solutions. There, I successfully scaled the business across several markets and increased the user base and retention rate by implementing innovative marketing strategies, partnerships, and customer service programs. I also have a strong background in the aviation industry, having worked as the General Manager for several African markets at Brussels Airlines, where I developed and executed market entry and expansion plans, managed key accounts and contracts, and coordinated flights and aircraft operations. I hold a Master in Law and a Master in International Trade., and I am fluent in English, Spanish, Dutch, Italian, and French. I am passionate about the access economy and its potential to transform the way people and businesses access and use resources, services, and experiences.

Experience

  • Regional Manager Benelux and South at Boels Rental
    Mar 2022 - Present · 4 yrs 5 mos

  • Head of Growth at WOW-Mobility
    2020 - Mar 2022 · 2 yrs 3 mos

  • Brussels Airlines (9 yrs 3 mos)
    • General Manager Business Development France
      Jun 2018 - Jan 2021 · 2 yrs 8 mos

    • Country Manager for Côte d'Ivoire
      Aug 2016 - Jul 2018 · 2 yrs

    • Country Manager for Senegal & Gambia
      Nov 2011 - Aug 2016 · 4 yrs 10 mos

  • President of the Chamber of Commerce at Belgian Chamber of Commerce in Côte d'Ivoire
    Feb 2016 - Sep 2018 · 2 yrs 8 mos

    Contributing to the development of economic relations between Ivory Coast, Belgium, and Luxembourg. The Chamber has 115 members with a trade focus including commercial, industrial, agricultural and service activities.

  • Board Member at Board of Airline Representatives Senegal
    Nov 2011 - Jul 2016 · 4 yrs 9 mos

    The Board of Airline Representatives in Senegal is the industry association that promotes the business interests of airlines who operate scheduled traffic from and to Senegal.