Dubai, United Arab Emirates
Hi, I'm a writer and an ideas guy with an overall obsession for breaking some rules. Learn about some of the work I've done over the years and find out a little bit about me here: www.fredericoroberto.com Awards & Achievements 2026 D&AD Yellow Pencil G.O.A.T - Tiktok Awards Gold - Tiktok Awards Silver - Tiktok Awards Bronze - Tiktok Awards Silver - Clio Awards 2025 Grand Prix - Dubai Lynx - MEDIA Grand Prix - Dubai Lynx - INDUSTRY CRAFT GOLD 2x - Dubai Lynx - Media & Outdoor SILVER 3x - Dubai Lynx - Print, Media & Outdoor BRONZE 5x Dubai Lynx - Audio&Radio, Direct, Brand Experience, Social& Influencer GOLD - Media Festival - Best Response Campaign GOLD - Effies MENA - Automotive SILVER - Effies MENA - New Products BRONZE - Effies MENA - Sustained Success Products BRONZE 3x - MEPRA PR Awards - Visual, Live Stunt, Tranports Grand Prix - Festival of Media / Cause Campaign Agency of the Year - Festival of Media / Cause Campaign 2024 Bronze MENA Effie Silver MENA Effie Most Awarded Agency at the MENA TikTok Awards Gold - MENA Tiktok Awards Silver - MENA Tiktok Awards Silver - MENA Tiktok Awards Bronze - MENA Tiktok Awards Bronze - MENA Tiktok Awards Bronze - MENA Tiktok Awards 2022 LOVIEs Awards - Services People's Lovie 2021 WINA FESTIVAL - SILVER in Product Innovation New York Festivals - SILVER in Creative Effectiveness / Brand Loyalty 2020 Creative Circle - GOLD (Print Tactical) 2019 Crafting Brands for Life - Big Idea, Small Budget FAB Awards - GOLD in Print/Savoury Foods 2017 INTERNATIONALIST AWARDS: Gold 2016 BIMA: App of the YEAR , 2x shortlist Auto & Native Apps DADI: 3xCommend. Mobile, Ux & Innov. & Auto 2015 DADI: Prof. Services, Best Interactive Game LOVIEs: Silver - Online Ad./ Soc. Media, People's Choice - Online Ad./Soc.Media 2014 Campaign Mag: Top 10 Digi. Innov. of the Year - SKY #ShootTheMovie 2012 CANNES LIONS: Bronze - PR EL OJO IBEROAMERICAN: Gold in Solidarity, Best Port. CD RunnerUp CLUBE CRIATIVOS PORTUGAL (CCP): 5xGold - 2xDirect , Media, Promo&Acti. & Innov. Media, 3xSilver - 2xDirect & Digital, 4xBronze - 2xAdver. & 2xMedia, Direct Agency of the Year SAPO INTERACTIVE: Bronze - Digital MEIOS&PUBLICIDADE: Gold - Solidarity 2011 CCP: Gold - SelfPromo, 2xSilver - Soc.Media & SelfPromo, Bronze - Digital 2010 CCP: Gold - Outdoor/New Media, 2xSilver - Brand Activ. NEURONIOS DIRECT: Field Mkt. Stunt, People's Choice, SelfPromo, Commend. Field Mkt. 2009 C.C.P.2x Silver - Direct B2B + Media NEURONIOS DIRECT: Best Alt. Media, People's Choice, Commendation Dimens. Mail B2B
Joined the hottest agency in the MENA region to lead the integrated creative efforts on clients such as NISSAN, KFC, Commercial Bank of Dubai, Infiniti, Arabian Automobiles, Abu Dhabi Global Market, and many others.
As Publicis Groupe UK Creative Director my role is to elevate the creative expertise of the Activation, Retail, eCommerce, Social and Experiential disciplines. Working at Publicis.Poke and with other Groupe agencies such as Saatchi, Leo Burnett and Digitas, I'll be leading the Creative output for the likes of Heineken, Purina, EE, Schweppes, Nescafe and Galderma/Cetaphil.
BIMA Creative Council (BEAT member 2021 - 2023 ). During my 2 year tenure as a member of BIMA Creative Council I’ve helped champion creativity in the UK, having setup 4 BIMA events that dissected the future of our industry.
Interweave Agency brought me in to spearhead its creative expansion vision for 2020 and beyond. Working collaboratively between the London, Athens and the MENA offices, we’re setting ourselves out to deliver groundbreaking cultural impacting work in key economic sectors in each region, focusing on Creative Experience (CX), Digital, Social, eCommerce and Content Innovation.
I was the Co-Founder of International Creatives London initiative (search for it on FB), a support networking and co-learning group of 2000+ creatives.