London, England, United Kingdom
GENERAL MANAGEMENT/ LEADERSHIP / REGIONAL GENERAL MANAGER: Leading high impact commercial, marketing and FMCG brand building strategies in emerging, growth and mature markets on a global, regional and local scale. Led rapid growth, innovation and disruption for BAT Group (global brand portfolio; $30 billion turnover), Globo.com (Brazil’s largest digital media portal) and Americanas.com (largest E-Commerce platform in Brazil). Includes multi-cultural leadership and lived in several countries LEADERSHIP DEVELOPMENT Global Business & Corporate Leadership Program | INSEAD Advanced Executive Program | University of Michigan (US) Leading Product Innovation | Harvard Business School (US) International Marketing & Branding | Ashridge Executive (UK) Strategic Marketing & Innovation Management | Wharton (US) Advanced Marketing & Global Competitiveness | Darden (US) Global Conferences; Web 2.0 Summit (Global Think Tank) BA Degree, Marketing, Advertising & Branding (Brazil)
MULTI-CHANNEL STRATEGY & LEADERSHIP: Spearheaded multi-channel strategies, commercial partnerships (news, sport and entertainment), marketing (brand, product and content strategies) and digital platforms. Became the largest digital media portal in Brazil (globo.com). Negotiated international strategic partnerships with Disney, Intel, Microsoft, Google and others. Led the development of the market-leader News (www.g1.com.br) , Sports (www.globoesportes.com.br) and Entertainment (www.gshow.com.br) internet properties in Brazil. Led the development of the first-ever video streaming platform in Brazil in 2002 (www.globomediacenter.com.br) INNOVATION & COMMERCIAL PARTNERSHIPS: Negotiated contracts to bring market-winning content (i.e. news, sports and entertainment) for digital platforms, including live NBA games, Big Brother (massive audience) and a Fantasy Football platform in Brazil (millions of users).
Led post-start-up growth strategies for a VC-backed company (subsequently owned by the 3G Capital Group), including brand communications / positioning, multi-channel campaigns (B2B, Retail & E-Commerce), new catalogue launch and digital marketing strategies to drive growth. Now the largest e-commerce platform in Brazil (Americanas.com).
CAREER PROGRESSION: Head of Brands (Brazil); Export & International Business Manager (Brazil & Russia); Marketing Intelligence Manager (Brazil); Group Brand Manager (Brazil); Regional / District Sales & Distribution Management Roles (Brazil).