Québec, Quebec, Canada
• International business development • Senior account management for leaders of the entertainment, media, financial services and retail industries • Toy Inventor / innovator • Communication & Marketing planning for traditional and new media ad campaigns • Branding and positioning • Creative writing • Helping clients identify their marketing objectives, elaborating efficient strategies, defining communication objectives and viable tactics that support those goals • Studying clients’ markets (best practices, SEO/SEM, Positioning,) • Creating innovative, interactive, stunning, memorable and result oriented user experiences • Translating objectives into performance indicators
• Senior advisor implicated in the technological evolution of our clients' marketing and communications. • Ensures that plans are based on a profound understanding of the risks, the environment and the target audiences. • Management of the strategic and conception teams • Creative direction • Creative writing • Ad campaign direction (TV, Print and Web medias) • Brand positioning • Brand architecture • Business development • Senior account management For more than 20 years now, Frederic has worked to develop strategies that cultivate profitability and drive intelligent, innovative marketing tactics for key players in the entertainment, media, financial services and retail industries. This translates into ingenious online campaigns, websites, social media initiatives and mobile applications (iPhone, Android, iPad and others) that allow users to interact with online communities, perform transactions, remotely control multimedia components and much, much more.
Creator at Madzik Studio: Inventor, Sculptor, Illustrator, Storyteller
Acteur impliqué sur le plan de l’évolution stratégique des technologies appliquées à la communication et au marketing, Frédéric veille à ce que les plans élaborés s’appuient sur une connaissance approfondie des enjeux, de l’environnement et des auditoires. Depuis plus de 15 ans, ce bachelier en communication graphique s’affaire à cultiver la profitabilité au cœur des stratégies, l’intelligence comme moteur aux tactiques novatrices.
Manage a team of communication marketing and technology professionals. Brand strategy/positioning. Media planning. Business development. Campaign management. Account direction. Creative direction. Art direction.