Brussels Metropolitan Area
⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜ 📈 BUILD MOMENTUM. From Strategy to Sharper Execution. I work with CEOs and leadership teams when growth, launches, alignment or transformation should move faster, but don’t. Not because teams lack effort. Because execution loses precision. ⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜ 👥 MY ROLE: Advisor & Execution Partner. AI-accelerated. I step in to: • Expose where performance leaks • Align teams around what matters most • Accelerate commercial execution across markets • Increase execution speed with AI and digital leverage • Turn complexity into commercial momentum ⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜ ⚙️ HOW I WORK: • Advisory • Interim & Fractional Leadership • Execution Sprints • Workshops & Transformation Programs ⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜ 🎯 FOCUS AREAS: Product-led Consumer Tech • B2B Tech • Software & IT • Business Services Europe with a focus on France • Germany • Benelux ⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜ 💎 MY EDGE: 30 years of senior execution experience across Europe. Now accelerated by AI. Not theory. Execution under pressure. Commercial precision. Technology understanding. Design-driven thinking. ⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜ ▶️ STARTING POINT: Sharp Execution Scan™ adaptandfly.com/scan An external, CEO-level scan exposing where commercial & market execution lose momentum, and what to fix first. ⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜ 🧩 SYSTEM: Scan → Build → Scale ADAPT & FLY System™ adaptandfly.com ⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜ 💼 TRACK RECORD: Ex-Samsung • Sony • 1&1 • Led business, marketing and portfolio activities (€100M–500M) across Europe • Scaled Samsung TV Germany from #5 to #1, tripling revenue to €500M in three years • Executive education & certifications from ESCP, MIT, Kellogg, Columbia, Cambridge, Vanderbilt ⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜⬜ 🚀 PROGRAMS & INITIATIVES: • ADAPT & FLY with AI → adaptandfly.com/programs • AI GAME CHANGER → ai-game-changer.com • AI FOR INNOVATION → ai4innovation.com • Digital for International → https://d4i.digitalwallonia.be/ • Business Transformation & Digital Strategies → MCE
➜ adaptandfly.com
➜ fredericmartin.eu I help CEOs & leadership teams launch, scale, accelerate & transform commercial functions across Europe. Sharper strategy. Faster execution. Measurable outcomes. AI where it creates leverage. 🎯 FOCUS AREAS : • Strategy & Positioning. Clarifying value propositions, business models, and GTM direction • European Market Expansion. Germany, France, Benelux, UK • Business Acceleration & Transformation. From strategy to execution through advisory, interim or fractional leadership, and targeted transformation projects • Business Lines & Commercial Leadership. Portfolio, marketing, sales • Digital & AI Enablement. Practical execution using my ADAPT & FLY™ methods to increase speed, team capability, and results 💎 TRUSTED BY : Bridgestone Europe, Deloitte, OMS, Colruyt Group, Agfa HealthCare, MCE, Digital Wallonia, multiple European SMEs and scale-ups. 👉 TYPICAL ENGAGEMENTS : include advisory mandates, interim or fractional leadership, and high-impact executive workshops. Always execution-oriented. ________________ 1:1 SPARRING Alongside leadership team engagements, I work in a limited 1:1 format with CEOs and senior leaders, including founders and owner-leaders at critical moments of scale, transition, or refocus. This work uses my ADAPT & FLY™ decision and execution system as a shared operating language. It is not coaching. It is structured sparring focused on real decisions, execution trade-offs, portfolio focus, and leadership positioning under pressure. Selective. Confidential. Always tied to concrete outcomes.
At that time known as 1&1 Internet AG Led an international team of 12 product & marketing leaders across Europe & North America, while managing the France team as General Manager. • Managed a 100% online business through high-traffic websites and always-on campaigns • Built cross-Atlantic product and marketing strategies driving growth in EU & NA markets • Managed P&L accountability and drove local execution in France • Strengthened 1&1’s position as a leading global player in cloud & web solutions (now Ionos)
Led global business development - solutions for live video production. • Researched and defined strategic opportunities in new markets • Supported international sales with market insights & expansion plans • Approached global tech partners
Designed and led the acceleration of Samsung’s TV business in Germany, transforming it from challenger to market leader. • Grew annual revenue from €170M to €500M in 3 years • Drove value market share from #5 to #1, brand awareness & recommendation from low to best • Directed a 10+M€ marketing budget with full P&L responsibility • Built and led a cross-functional team across product, marketing, sales, and planning • Acted as brand ambassador at trade shows, press events, and key accounts
Led the Sony Wega TV business in Germany, driving growth across product management, marketing communications, sales programmes, strategic planning, and P&L. • Managed a 200M€ annual revenue business within a complex matrix organisation • Increased market share in a highly competitive consumer electronics market • Directed a cross-functional team covering product, sales, marketing, and operations • Launched and managed multiple high-profile TV product lines with strong brand impact