Netherlands
Interim Head of E-commerce and E-commerce Manager for DTC brands. Recent results: → Benelux P&L turnaround: negative to six-figure positive EBITDA in 12 months (+€800K). → Gross margin rebuild: ~25% → ~55% through promotional strategy redesign. → Delivered +90% YoY revenue growth during my first quarter in a mature market. → Black Friday: €3M+ revenue, +40% YoY — highest-grossing campaign to date. → Stockouts down ~95% via weekly forecasting model. → AOI/EBITDA +5.5%pts in 3 months. → 4 DTC websites launched across European markets in 4 months. How I work: I step into DTC brands generating €5M–€50M in online revenue when they need ownership without a full-time hire. Typical engagements run 3–6 months as Interim E-Commerce Specialist or Manager, stabilizing performance, fixing what's blocking growth, and helping to create more efficient workflows. What I own end-to-end: P&L and commercial strategy, conversion rate optimization, trading and promotional calendars, team leadership, platform roadmap (Shopify Plus, Salesforce, SAP Hybris), and multi-market go-to-market execution. Deepest experience in apparel and consumer goods, with proven results across supplements, homecare, and fashion retail. Working languages: Dutch (native), English (professional), Spanish (professional) Italian (intermediate). Open to fractional, interim, and project-based engagements across the Netherlands and EU. 📩 Message me to explore whether there's a fit.
I am currently supporting small businesses on hourly basis with GA4 website analytics, content strategy, and CRO.
Key achievements that have supported my clients: → Benelux P&L turnaround: negative to six-figure positive EBITDA in 12 months (+€800K). → Delivered +90% YoY revenue growth in a mature market. → Gross margin rebuild: ~25% → ~55% through promotional strategy redesign. → Black Friday: €3M+ revenue, +40% YoY — highest-grossing campaign to date. → Stockouts down ~95% via weekly forecasting model. → AOI/EBITDA +4.5%pts in 3 months. → 4 DTC websites launched across European markets in 4 months. I partner with DTC brands generating €5M–€50M in online revenue as a Fractional or Interim E-commerce Leader, typically embedded for 3–6 months to drive measurable results and leave operations future-proof and in a stronger position. Assignments have included Interim Head of E-commerce, Interim E-commerce Manager, and Go-to-Market Project Manager roles, stepping in at moments of growth, transition, or operational need where senior-level ownership makes the difference. Areas I own end-to-end: → Delivering revenue + P&L → E-commerce strategy & roadmap ownership → Conversion rate optimization (CRO) → Team leadership & cross-functional alignment → Data-driven decision making & AI-enabled workflows → Platform management & go-to-market execution → Project management for website launches
Returned to BISSELL on a defined-scope project assignment following the interim Head of e-Commerce maternity cover, leading the European 4-website rollout as part of the group's broader digital transformation. Owned project and stakeholder management across business, development, and external teams, coordinating full website transitions including technical architecture alignment, testing, and go-live execution. Key achievements → Delivered four international e-commerce launches on time under tight deadlines. → Working closely with developers to implement the technical roll-out → Interim advisor on digital transformation, aligning commercial and technical execution. → Implemented GA4 and GTM, improving analytics and performance reporting.
Stepped in as interim Head of E-commerce for a maternity cover. Responsible for full DTC commercial performance, digital roadmap, and customer journey optimisation across channels. Led a team of 6 FTE and owned P&L accountability, driving revenue growth, margin performance, and operational scalability within a multi-market setup including alignment with the US office. Key achievements → Delivered +90% YoY revenue growth during my first quarter in a mature market. → Implemented weekly forecasting, reducing out-of-stock issues by ~95%. → Rebuilt marketplace strategy within the channel mix to improve scalability and balance. → Led full agency transition from RFP to implementation, improving delivery quality. → Improved AOI/EBITDA by +4.5ppts within 3 months. Key responsibilities → Owned end-to-end DTC commercial strategy across acquisition, conversion, retention, and CX. → Owned e-commerce platform and roadmap, aligning business priorities with technical delivery. → Managed and restructured a 6 FTE e-commerce team. → Held full P&L accountability for revenue, margins, and profitability. → Supported global digital transformation in collaboration with the US office.
Acted as interim E-commerce Manager responsible for day-to-day commercial performance and operational execution across three DTC markets. Managed a team of 3 FTE and owned key trading KPIs and P&L performance across multiple digital storefronts powered by Salesforce Commerce Cloud (SFCC). Key achievements → Implemented Content Square use cases for CRO purposes → Implemented Fredhopper PLP merchandising framework increasing PDP CTR +27% → Converted customer and data insights into prioritised trading improvements. → Implemented customer cohort dashboard and analysis framework Key responsibilities → Managed a 3-person e-commerce team across three DTC markets. → Owned P&L, driving topline growth and core KPIs. → Owned daily SFCC operations and customer journey optimisation. → Trained team on online merchandising and Fredhopper usage.