Lausanne, Vaud, Switzerland
International Integrated & Digital Marketing expert (from concept to Go-to-Market) with hands-on approach to develop and implement business plans leveraging innovation & design thinking across different domains (e.g. product, business model, strategy) and business development stages. “Business transformer” in business software and professional solutions nourished with solid innovation, customer insights and data science driven approach focusing on customers’ value drivers Result-focused team manager and demonstrated leadership to develop individuals and teams’ capabilities to support business strategy across matrix organisations and functions. What I like the most ? ... is to connect dots not obviously associated and turn long-term vision into hands-on Go-To-Market strategy and plans My business acumen is built around 5 key groups of capabilities: • Develop digital marketing and Go-to-Market programs at different business development stages (from start-up to mature through growth) • Lead innovation through data science and advanced methodologies, tools, customer insights and test & learn approach • Develop new products, software/databases and business models which drive revenue & profit growth through innovation and key differentiated benefits against competition • Engage efficiently with customers across different marketing channels through their life-time cycle and relevant touch points • Build or transform organisations to anticipate or reflect evolution of business or company dynamics while building-up capabilities (team & individuals) ● Big Data ● Data Science ● Machine Learning ● Analytics & Information Solutions ● B2B ● B2C ● Data Science ● Innovation ● Customer Insights ● Value Based Pricing ● Digital Marketing ● Acquisition & licensing ● Thought Leadership ● Software development ● CRM & eCommerce ● Strategy ● Social Media ● Key Account Management ● Decision Intelligence ● Social Media ● Content Marketing ● Software ● Lead generation ● Retention & upsell program ● Account-Based-Marketing
• Lead global customer engagement strategies through multichannel, digital marketing and Martech AI capabilities to drive lead generation. • Develop and leverage artificial intelligence capabilities and associated marketing/sales enabling tools to enhance marketing and sales team effectiveness. • Led change management efforts to elevate the skills and capabilities of the marketing organization.
Cranial & Spinal Technologies are part of he Restorative Therapies Group (RTG) develops life-restoring therapies and healthcare solutions in spinal, cranial, pelvic floor and Ear-Nose-Throat (ENT). RTG revenues account for 27% of total Medtronic revenues (Fiscal Year 2020). My role is organized around 3 key pillars: - Define the Omnichannel strategy across EMEA region: Go-to-Market plans and activities to leverage synergies between traditional and digital channels - Develop digital marketing and different remote sales techniques & activities to support lead generation - Provide support to countries and develop tools and methodologies to facilitate business transformation
Help companies and organizations to drive their digital transformation through data driven tools and methodologies: - Digital marketing strategy - Customer engagement and relationships management - Data science and machine learning - Digital adoption of new tools, applications and methodologies Antaes Consulting is active in 5 sectors: Digital & Big Data, Pharma & Medical, Industry & Watchmaking, Banking & Finance and Public sector
World leading provider of professional information solutions in science, medical, risk, legal and business sectors (e.g. Elsevier, LexisNexis); £7.4 bio revenue in 2018. Top 100 Forbes World’s Most Innovative Companies in 2018. Responsible for the management of a portfolio of software & IP assets through 4 group of activities: strategy and customer insights/Data science, branding & marketing, strategic engagement and IP protection • Develop the strategic value and long-term business of a portfolio of IP assets across 3 business units: Elsevier, Reed Business Information and Reed Exhibitions • Lead the development of strategic integrated marketing and digital marketing programs to support Go-to-Market strategy and customer engagement (incl. eCommerce) • Drive business and product innovation through a customer insights, data science and business intelligence framework (methodologies, suppliers and tools) in order to support business units to explore, test and validate new business opportunities Key initiatives: Lead generation, retention, upsell | SEO | SEM | Earn,Paid,Own media | Content Marketing | Social Media | Google Analytics | Business Intelligence | Design Thinking | Data Science | Customer Insights | eCommerce
- Develop and manage a suite of information solutions in Life Sciences and related strategic initiatives (R&D, product development and scientific affairs) - Lead integrated marketing strategy: customer-centric program, digital marketing, content development, omni channel (incl. eCommerce) - Develop and manage customer insights, market research and business intelligence capabilities Key initiatives: Lead generation, retention, upsell | SEO | SEM | Earn,Paid,Own media | Content Marketing | Social Media | Google Analytics | Business Intelligence | Innovation | Design Thinking | Innovation | Data Science | KOL programs | eCommerce
- Marketing leader the portfolio of software/services - Design product marketing programs/tools as integral part of the business strategy, incl. value proposition, customer engagement cycle, digital marketing framework, events, communication & marketing campaigns - Lead the marketing content development for online brand activation via editorial board, planning, project management and coordination across functions and partners - Establish international Market Research & Business Intelligence centre of competencies via methodologies, tools, service providers, sharing best practices and provide strategic direction Key programs: Lead generation, retention, upsell | SEO | SEM | Earn,Paid,Own media | Content Marketing | Social Media | Google Analytics | Business Intelligence | Account-Based-Marketing | Innovation | Data Science | KOL programs | eCommerce
Practice of 360° marketing based on measurable criteria and concrete actions. Consulting projects in Luxury industry and Pharmaceutical & Healthcare sectors. Some Clients: CHOPARD, SOWIND GROUP (Girard-Perregaux / Jeanrichard), FERRING Key initiatives: Lead generation | SEO | SEM | Earn,Paid,Own media | Content Marketing | Social Media | Google Analytics | Innovation | eCommerce
• Develop and implement innovative business models and Brand Building strategies to support the commercialization of new generation products (innovative ways of smoking & less harmful products) - Evaluation & deployment of integrated business models (Flagship store, eBusiness, selective distribution) - 360° brand building platform - Management of operations for the main international pilot market Key initiatives: Lead generation, retention, upsell | SEO | SEM | Earn,Paid,Own media | Content Marketing | Social Media | Analytics | Business Intelligence | Innovation | KOL programs | eCommerce
• Provide guidance and support to key international markets in assessing, defining and implementing their marketing and sales Strategies • Counsel markets in identifying and completing their optimal retail networks • Develop international Best Practices; development programs Key initiatives: Brand strategy | Key Account Management | Category Management | Merchandising | Retail strategy | Business Intelligence | Product Marketing
- Managed a P&L of 6 brands across 5 Travel Retail/Duty Free markets - Re-definition of the regional marketing strategy and developed an integrated brand building platform for Marlboro - Led development of key accounts (KA) and coordinate global KA strategies - Managed and developed a team combining geographical, trade channel & account responsibilities