Brussels, Brussels Region, Belgium
After 15+ years building brands at L’Oréal across Europe and Sub-Saharan Africa, I joined Socialsky in 2022 to push even further what drives me every day : helping brands master, perform and shape today’s social culture. Socialsky was born with a simple conviction : >> the future of marketing is social-first << Not just “being on social,” but thinking through social, where creativity, culture and performance collide. In just three years, I've tripled the revenue, grown to 30+ talents, and built an agency recognized as one of the leading independent social media agencies in Belgium. Our clients include Delhaize, Basic-Fit, Leonidas, O’Tacos, Forbes, Equans, Ixina and more: brands that trust us to make their social presence both culturally relevant and business-effective. At Socialsky, we believe that content is the engine of performance. We design integrated, social-first ecosystems that connect strategy, creation, influence and paid media to drive tangible growth. Our difference lies in the mix of : ▶️ Platform expertise : mastering TikTok, Instagram, LinkedIn and YouTube and the cultural and algorithmic codes that define them. ▶️ A Gen Z-native creative team, trained to read attention shifts before they hit mainstream. ▶️ Influence as a growth lever, not a buzzword, where creators become strategic partners, not just media inventory. ▶️ Data-driven execution, combining insights, creativity and precision. ▶️ AI as an enabler, helping our teams ideate, produce and measure faster — without losing human depth. We help brands enter the conversation, not interrupt it. Every campaign we build aims to create emotional resonance, community engagement and measurable impact. Because social media isn’t a channel anymore. It’s the place where brands earn their relevance. Our internal culture reflects this mindset : Freedom. Responsibility. Excellence. We scale by scaling people, by empowering each team member to take ownership, grow fast and stay curious. That’s what makes Socialsky more than an agency: it’s a creative ecosystem built on trust, autonomy and ambition. I believe that marketing today is not about visibility, it’s about belonging. And brands that understand that will win the next decade. Let’s build brands that don’t just post. Let’s build brands that shape culture.
Socialsky is THE digital agency specialized in Social Media. Our mission is simple : propel our clients in the digital era 🛸. 1️⃣ By identifying the right needs and objectives 2️⃣ By implementing perfect digital & social strategy = creation + performance 3️⃣ By upscaling competencies of all stakeholders
* Newly created role, direct report to the shareholders. * Full P&L responsibility on Catlion business, an international Smart Food start-up (95% export to international). * Lead 15+ people team and re-design team organization focusing on digital upscaling. * Projects management: relaunch website (UX / UI design, customer experience, backend optimization) and review touchpoint strategy (google Ad / e-mailing) * Strategize the marketing strategy and pilot the budget with strong focus on brand image and digital influence marketing. * Drive business model and profitability and build a strategic roadmap to « make the basics right » in order to deliver strong growth. * Manage Gross to Net thanks to cautious control of production / delivery pricing.
* In Charge of L’Oréal Hair business. * Define the local Marketing strategy, portfolio and investment priorities * Develop the relevant local marketing strategy, focusing on digital customer touchpoints. * Mobilize all departments & partner agencies to achieve Sales objectives by building joint business plan & co-created animation plan. * Manage the brands P&L with all aspects (forecast / Gross Margin / pricing strategy / Media expenditures / Profitability). * Accompany the team in a restructuration momentum and be part of the transformation team (new organization definition, job description, process)
• Creation of the position. • In charge of African Beauty Brands portfolio (Dark & Lovely / Restore + in RSA / Nice & Lovely in Kenya) and Mixa, mainly implemented on Sub-Saharan Africa. • Define strategic direction and the 3-year Growth & Marketing plan (accountable to Comex members). • Identify and shape portfolio & brand development priorities with the International Development team (matriciel organization) based on consumer insights and needs understanding. • Drive on a daily basis the local teams (subsidiaries and distributors) and help them to design their marketing plan, resources allocation and P&L dynamics to master the go-to-market. • Foster cooperation & continuous upskilling throughout the Sub-Saharan African local teams. • Build, develop and manage directly an intercultural team.
• In charge of Western Europe (11 countries : France, UK, Germany, Austria, Switzerland, Belgium, Netherlands, Denmark, Sweden, Norway, Finland) • Define strategic direction and the 3-year Growth & Marketing plan. • Collect, analyze consumer and market insights, share findings with the International Development Team to ensure the consistency of new developments with the countrie’s needs. • Lead countries in their animation of Catalogue & into creating the right angle of attack locally to build integrated, engaging consumer brand experiences. • Drive on a daily basis the local teams and help them to design their marketing plan, resources allocation and P&L dynamics to master the go-to-market. • Share best practices among the region and monitor their implementation. • Manage and develop directly an intercultural team (4 direct reports).