Barcelona, Catalonia, Spain
After a long time working always for Brands in house I've decided to give a turn to my professional career. I bring my expertise on the international wholesale markets to all the brands related to sport, fashion and lifestyle through our new consultancy project called EXPEGY. "We take care of your retail network". EXPEGY offers a wide range of consulting services based on past 'On the Field' experience & Networking built all over the World. Our team can provide you detailed and tailored help in all specific areas related to Retail with the ultimate Goal of a successful Expansion guided by us!
Welcome to ON TOP, a groundbreaking business development agency that redefines the landscape for brands and retailers. We transcend the confines of fashion and fleeting trends to champion an active lifestyle, where style, design, and technical performance seamlessly intertwine. Our agency embodies a collaborative spirit, offering strategic support while implementing tailored solutions for our partners. Our projects: - Mizuno Sportstyle Iberia: Business development of the region reporting to the Country Manager of Iberia. https://www.instagram.com/mizuno_sportstyle/ - Master agency Satisfy Running Performance Iberia: 360 business development of the performance and outdoor markets. - Master agency Snow Peak Iberia: business development of the brand through all channels of distribution (outdoor, lifestyle, camping, and fashion). - Pacific and Co: Global wholesale Management of the brand both on an off line markets. https://www.pacificandco.com/en/ - Agency Cotopaxi In Spain: https://www.cotopaxi.com/ - Bell Surfing: Business devolpment of the Iberia region on the surf, skate specialists and online mainstream accounts, and the business development of their first apparel collection(product assortment and segmentation): https://www.instagram.com/bell_surfing/ - WESN GOODS: Master Agency Iberia region: https://eu.wesn.com/ - Alba Optics: Master Agency with 360 degrees business development management of the Iberia region: https://albaoptics.cc/ - Twentyone Cycling: Global Wholesale Managing: https://twentyonecycling.cc/en
January 2016 – September 2017: Sales Manager Wholesale at Paez Footwear. Responsible for the sales development on the wholesale channel for the brand and special attention on subsidiary markets in Spain, France and Italy from scratch and main distributors of Europe in Germany and Portugal, achievement of the sales and gross margin target whilst maintaining the selling and cost within the assigned budget. The role will include set up the forecast, key account management, sales management of the sales agents and get make Paez remarkable in the footwear markets. Responsibilities - Develop the sales and distribution strategy in order to meet the sales targets and the long term brand strategy. - Develop the sales plan; establish the sales targets, by rep, by key account and by category. - Design Customer Service strategies to minimize incidents. - Supervise the Office & Customer Service Manager. - Reporting directly to CEO. - Supervise the sales export manager.
We are an international lifestyle brand with an authentic sports heritage. We are embraced by the individuals, athletes and artists with the courage to walk their own path. We believe in self-expression. And we encourage people to FLY YOUR OWN FLAG™. Responsible for the sales development in Spain: achievement of the sales and gross margin target whilst maintaining the selling and showroom cost within the assigned budget. The role will include key account management, sales management of the sales reps and building the New Era as a premium headwear brand in the Urban, Fashion and Sport distribution areas: Responsabilities: • Develop the sales and distribution strategy in order to meet the sales targets and the long term brand strategy. • Develop the sales plan; establish the sales targets, by rep, by key account and by product group. • Manage your personal key accounts professionally through product selection, forecasting, merchandising and relationship management • Demonstrate leadership in the rep management by driving them in succeeding their personal targets. • Ensure that New Era is introduced and presented professionally at all times inline with the European Brand objectives. • Coordinate thru Country Manager with marketing and product development to initiate and implement local sales programs. • Knowledge of the Spanish market by frequently visiting independent stores, report and recommend on new developments in the market place. Spending 50% of the time in the field • Manage the Barcelona showroom and ensure that the office is a professional work place at all times. • Manage the sales and marketing costs within the assigned budget. • Design Customer Service strategies to minimize incidents. • Supervise the Office & Customer Service Manager.
I developed my work as head of the north area of Spain's market leader and pioneer in action sports to redirect all its sales policy and restore the prestige of the brand in all its product lines. - Implementation of the commercial policy of the company in assigned areas. - Control of retail in designated areas. - Suporting to the Counrty Manager business with Intersport and Base groups (special operations, group catalog, SMU and negotiating commercial terms template). - Recovery of the customer base and seek to recover the credibility of the brand by establishing lasting and stable business with the best customers of the country. - Forecasting of the assigned area of both turnover and product (apparel, equipment and footwear for men, women, boy and girl). - Assisting to the collections presentation in the European Headquarters in France.
I was as a brand manager Jane Iberia SA as the company's premium division is a brand of premium childcare based in Germany, also in charge of key accounts based outside the national territory (Prenatal). Also I am concerned with the direct management of ECI (El Corte Ingles) conducting promotions and actions agreed with the department. I run a sales force of 7 area managers with a marketing department as well as back office and after sales department and finally a finance.