WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Fred Chong: Visionary Media and AI Entrepreneur Fred Chong (51) is an award-winning media and entertainment entrepreneur from Kota Kinabalu, Sabah. He holds a degree in Civil Engineering and a Master’s in Engineering Management from Canterbury University, New Zealand. Fred began combining his passion for music with technology by founding his first mobile ringtone company, Hipmobile, in Singapore during the early 2000s digital music evolution. His innovation earned him the title of Asia’s Best Ringtone Producer by Nokia, leading to the acquisition of his startup by Malaysia’s YTL Conglomerate in 2002, where he became the youngest CEO of a YTL-owned company. In 2005, Fred launched Prodigee Media, pioneering business models that leveraged social media platforms like Friendster, Facebook, and YouTube to disrupt the traditional entertainment industry. His debut film, Nasi Lemak 2.0, directed by Namewee, became a local box office sensation in 2011, grossing over RM7 million and solidifying his reputation as a trailblazer in Malaysian cinema. Fred is now the founder and Group CEO of WebTVAsia, Asia’s largest YouTube Multi-Channel Network (MCN), with over 4,000 channels and 7 billion monthly views. WebTVAsia empowers creators across the region and operates 10 regional offices in key Asian markets, including Kuala Lumpur, Tokyo, Bangkok, Shanghai, and Jakarta. Building on his legacy, Fred founded Byond Asia, an AI-focused startup that integrates cutting-edge AI digital human solutions into media and entertainment. Byond Asia transforms top creators into interactive digital clones, unlocking new monetization models and revolutionizing how audiences engage with digital media. Combining his expertise in entertainment, technology, and consumer behavior, Fred aims to drive the next wave of innovation by merging AI with digital media to improve lives and expand creative possibilities. Fred Chong continues to lead with a vision of empowering creators and shaping the future of the global creative economy.
Byond Asia is a cutting-edge AI solutions company revolutionizing digital media and entertainment through hyper-realistic digital human technology. Byond Asia transforms creators and brands into interactive digital clones, unlocking new monetization opportunities and bridging AI innovation with real-world applications to empower industries and improve lives.
Prodigee Media Sdn Bhd is founded by Fred Chong in 2005 as a music company. Today it has become one of the most established media entertainment company in Malaysia, with its core business in music and film production, artiste management, event & marketing as well as online media business. Under the leadership of Fred Chong, Prodigee Media has won numerous awards including Dragons of Asia 2012, Best Integrated Marketing, Malaysia Media Award 2011, Gold in Online Marketing, International Achievement Award by Finas in 2013, AIM Music Best Chinese Album Award 2011, Malaysia Book of Record for 1st Online Concert in SE Asia and many more ... The company also produces some of the most successful movies in Malaysia, including the 2011 box office hit NASI LEMAK 2.0 directed by Prodigee Media inhouse artiste Namewee (recent movies including Hantu Gangster 2012, Kara King 2013 and Banglasia 2014).
ProdiGee Media Sdn Bhd is a music production company formed in 2002 with the main objective to provide quality entertainment related services through its talented production and creative team of young individuals. Director of Prodigee has been in the music entertainment industry for several years, Fred Chong was the music director for music4nothing.com when the company produced the first batch of Malaysian internet artistes in 1999, singers including HOTLINK ambassador Z-Chen. An established producer-songwriter, his works have been performed by many well-known regional artists including Grasshopper, Kelly Chen, Elva Hsiao etc. He is also the music director for many prominent shows including Malaysian Star Search (Genting Highlands), Billy Wang 2005 Concert (Singapore Expo) and NKF Malaysia Show in 2005 and recent Nation Care Show 2006. Fred is best known for discovering and grooming two of the most exciting Malaysian artistes through clever online promotional campaigns, including Muhibbah girl KAREN KONG and the most wellknown online rapper NAMEWEE.
Established in October 2002, Hipmobile (M) Sdn Bhd is a multimedia company specializing in mobile wireless applications, content and solutions, which was acquired by YTL Corporation Berhad in Malaysia. Hipmobile is now part of YTL e-Solutions Berhad (which owns a 70% stake in Hipmobile) with a total paid up capital of more than RM135 million (listed in Mesdaq KLSE under YTLE).