Cincinnati Metropolitan Area
As a Marketing Professional, I have emphasized increasing profitability through targeted pricing strategy. I have also pioneered digital marketing programs and have led teams focused on delivering rapid and quantifiable results. Expertise includes B2B and B2C marketing, innovative product visualization technology, data analytics, product management, CRM implementation, marketing research, outside agency and vendor management and business/marketing plan development.
• Restructured and centralized pricing and discounting policies for four national brands stemming price erosion and supporting $75 million margin increase over 5 years • Guided sales management with customer pricing and profit improvement • Advised senior management on price strategy and implemented multiple successful price adjustments recovering material cost increases on $200 million annual sales base • Revived and expanded corporate electronic marketing strategy resulting in 8x increase in web traffic • Created digital dealer program that included new B2C and dealer portals. E-commerce B2B product and pricing configurator and consumer facing product visualizer • Developed and automated national competitive and pricing database • Served as project leader for conversion and implementation to Oracle Advanced Pricing • Redesigned and automated price book structure significantly reducing pricing errors and improving profitability
• Reversed commercial sales decline and increased year over year sales by 20% by teaming with sales and manufacturing to create new products, programs and rebuild the dealer networks • Restructured standard product offerings to rationalize options relative to industry, market and dealer needs • Introduced industry leading architectural sales program, including new specification manual, B2B website and AIA training program to increase brand awareness with specifiers • Updated commercial collateral material, product labeling and selling aides to promote new brand image and positioning • Identified cost reductions and implemented programs resulting in $750K in annual savings • Led product redesign and consolidation programs to improve quality and reduce back charges • Updated trade show strategies with more cost effective displays and lead generation follow-up
• Prepared annual operating/sales plan in conjunction with product managers. Established pricing, sales quotas and territories with sales management. Prepared monthly and annual sales forecasts • Designed and administered company's profit/volume based sales compensation plan, within budget, that stopped discounting and increased margins by 4% while maintaining revenue levels • Converted declining product line from a direct sales force to an inside sales team. Tripled sales in two years and increased margins from 10% to 40% through lower expense and lower discounting • Reorganized order entry function and reduced order entry cycle time by 50% • Assisted in design of sales automation program that reduced order and quote preparation time • Lead order entry/customer service team in enterprise-wide computer system implementation • Conducted new product and tracking market research using both primary and secondary sources