Newport, Wales, United Kingdom
I’m a Reporting & Insight Lead with 15+ years of experience transforming data into clear, actionable insights for financial and operational decision-making. Throughout my career — from Brazil to Wales — I’ve combined hands-on technical expertise with a strong focus on business value. Skilled in Power BI, SQL, SSRS, and ETL, I design and deliver reporting solutions that turn complexity into clarity. Recently promoted to lead the Reporting & Insight function at Target Group, I continue to work hands-on while shaping reporting strategy, optimising BI processes, and ensuring leaders have timely, impactful insights. Currently expanding my expertise into Microsoft Fabric (Lakehouse, Warehouse, Notebooks, Pipelines), exploring how next-generation analytics can modernise reporting and unlock greater value for the business. 👉 Passionate about data storytelling, continuous improvement, and enabling smarter decisions through BI.
Promoted to lead the Reporting & Insight function, combining hands-on delivery with ownership of reporting strategy and stakeholder engagement. - Design and deliver advanced reporting solutions using Power BI, SSRS, and SQL to drive data-led decision-making. - Act as one of the key points of contact for reporting and insights, ensuring business leaders have clear, timely, and actionable information. - Translate complex data into business-friendly narratives, highlighting risks, opportunities, and trends. - Optimise BI processes, improving performance, accuracy, and scalability of reporting assets. - Beginning to explore Microsoft Fabric (Lakehouse, Warehouse, Pipelines, Notebooks) as part of evaluating next-generation BI capabilities. - Collaborate across Finance and Operations to align reporting with strategic goals. Key Achievement (to date): - Recognised for consistently turning data into actionable insight, leading to promotion into a business-critical role.
Transforming financial data into actionable insights to support business decisions. - Develop SSRS reports, Power BI dashboards, and optimized T-SQL queries for financial analysis. - Collaborate with stakeholders to gather reporting requirements and translate them into efficient data solutions. - Contributed to the migration from IBM Cognos to Power BI by rewriting report queries and redesigning them in SSRS, improving efficiency and performance. - Enhanced SSAS Tabular models, converting them into optimized T-SQL for improved report performance. - Implemented ETL procedures to integrate and manage financial data within a dimensional model.
Developed and implemented Business Intelligence solutions to enhance internal operations at Samsung R&D. - Deployed an on-premise BI environment using SSAS (Tabular Mode) for real-time analytics. - Designed Paginated Reports (SSRS) and dashboards for finance, HR, and administration teams. - Trained stakeholders to adopt BI tools, improving data-driven decision-making. - Automated budget planning and financial reporting using SSAS Tabular and SSIS Data Flow. Key Achievements: - Fully automated Project Support Office reports, improving efficiency. - Enhanced budget forecasting accuracy through advanced BI modelling. - Streamlined financial reporting processes, reducing manual effort and turnaround time.
Key contributor to the successful SAP to TOTVS ERP migration, ensuring a smooth transition for business processes. - Worked with developers to define data models and system customizations for business operations. - Provided training and support to admin teams, ensuring efficient adoption of the new ERP system. Key Achievements: - Played a pivotal role in the ERP transition for Project Support Office. - Gained in-depth SQL and data modeling expertise, which later supported my BI career.
Managed a team responsible for project tracking, financial reporting, and budget controls. - Developed budget tracking and financial control systems, integrating them into SAP. - Reviewed and ensured compliance of technical reports submitted to regulatory agencies. - Strengthened relationships with project and functional managers, ensuring budget alignment. Key Achievements: - Consistently delivered accurate financial reports on time. - Recognized for leadership, leading to a key role in the ERP migration project.