Frédéric MARTIN

Head of AI, Innovation, Automation at Ethias

Namur, Walloon Region, Belgium

About

Experienced management and transformation executive with a demonstrated history of delivering results in international environments. Skilled in innovation processes with a focus on digitalisation — from business development to implementation — combining a deep interest in both the human dimension (relationships, partnerships, organisational and business challenges) and the technical dimension (GenAI, AI agents, data products, real‑time data engineering and analytics, simplified and accelerated user experiences). Currently leading the company‑wide AI, GenAI and automation journey, driving enterprise adoption, transversal HyperAutomation initiatives, applied digital innovation, and responsible AI governance. Passionate about enabling organisations to unlock value through technology while ensuring trust, clarity and lasting impact. Strong entrepreneurship mindset supported by an Executive MBA and a Master’s degree in Engineering.

Experience

  • Head of AI, Innovation, Automation at Ethias
    Jul 2023 - Present · 3 yrs

    Leading the AI, GenAI and automation journey to accelerate efficiency and digital transformation. + Driving a GenAI for All program, including organisation‑wide M365 Copilot adoption. + Steering a transversal HyperAutomation roadmap across key business processes. + Leading an Applied Digital Innovation stream with AI‑powered proofs of concept. + Establishing AI governance and an EU AI Act–ready framework with cross‑functional stakeholders.

  • Business Development - Head of Sales at Digazu
    Feb 2018 - May 2023 · 5 yrs 4 mos

    Digazu packages the best practices in data engineering (real-time, leading data architectures, integrated governance, Apache Kafka and Flink combination) into a simple end-to-end low-code package. The technology build started in 2018 and the product got launched in early 2021. It is now used in production with several industrial players.

  • Business Development at EURA NOVA
    Feb 2018 - Apr 2023 · 5 yrs 3 mos

  • Senior executive in digital transformation (business/account/project management) at HILMAC SCS
    2014 - 2023 · 9 yrs

    Mission = support decision-makers who are ready and open to (re) developing their businesses by + Developing current and new B2B markets (analysis, sales, partnerships, international) + Managing transformation projects and programs (digital, organisation) + Taking charge part of their operational and tactical role to help refocus on their strategy (a trusted deputy)

  • Business Development at VADIS S.A.
    Nov 2014 - Dec 2017 · 3 yrs 2 mos

    International business development and consultative sales of big data predicitive analytics solutions in + Fast moving consumer goods and retail industries (Belgium, Netherlands, Germany, China, Italy) + Public institutions (Belgium, Europe) + Credit insurance (France) Operational and tactical support for + Interactions with executive stakeholders (partners, investors) + Projects and accounts management