Dublin, County Dublin, Ireland
I help tech companies turn market and competitive intelligence into product strategy that scales - unlocking new markets, stronger GTM, and differentiated growth. Over the past 10+ years, I’ve built and led strategy, market intelligence, and innovation functions inside B2B SaaS and ecommerce businesses ranging from €50M to €1.5B+. Most recently, I served as Director of Strategy & Innovation at ESW, where I scaled product strategy and CI functions from scratch and helped leadership navigate transformation across AI, sustainability, and international growth. I bring both analytical depth and operational clarity - enabling faster, better, and de-risked decisions for product and executive teams. Selected impact highlights: 🔹 $290M revenue opportunity identified via market and vertical intelligence across 200+ countries 🔹 €669K in operational savings delivered by embedding AI into support ops and driving automation 🔹 €50M+ in strategic partnerships and M&A shaped through data-driven evaluations 🔹 3x promotions in 6 years for building high-impact strategy functions from zero 🔹 $1M internal funding secured to launch innovation team and validate 3 product concepts 🔹 First-in-industry sustainability initiative - 100% carbon offsetting for ecommerce orders If you’re tackling a new market, an unclear GTM, or trying to sharpen your product bets — I’d love to connect.
- Develop and implement competitive GTM programs designed to enhance ServiceNow's market positioning and drive revenue growth. - Define and execute ServiceNow's competitive strategy in the areas of Generative AI and Agentic AI, ensuring competitive differentiation and market leadership. -Collaborate cross-functionally with senior leadership in Product Management, Sales, Marketing, and Corporate Strategy to create integrated product and GTM strategies. - Provide direct competitive intelligence support on strategic, high-stakes deals to ensure competitive wins. - Produce and deliver high-quality competitive briefs, analyses, and regular updates to executive leadership and the Board of Directors.
- Partnered with C-suite executives to define and execute on the company's strategic vision, leading cross-functional teams in developing innovative solutions for complex business challenges - Architected and oversaw the company's innovation framework, establishing processes for ideation, validation, and scaling of strategic initiatives across the organisation - Led Corporate Development initiatives, evaluating M&A opportunities, partnerships, and investment strategies to drive strategic expansion and innovation - Spearheaded and executed ESW's AI strategy, driving the company's first venture into AI-enabled solutions - Led strategic planning with executive stakeholders, translating market insights into actionable roadmaps - Built and mentored a high-performing team while fostering a culture of innovation, experimentation, and continuous improvement - Drove data-driven decision making at the executive level through market analysis, competitive intelligence, and strategic recommendations - Identified and evaluated M&A opportunities, strategic partnerships, and emerging technologies to expand product portfolio and market reach - Promoted 3x in 6 years, transitioning from product strategy to a corporate development and innovation leadership role, overseeing corporate, product, and growth strategy, M&A evaluation, and strategic partnerships
• Led product vision and strategy, defining long-term roadmap alignment with company's growth trajectory and market opportunities. • Established and scaled the company's innovation practice, implementing frameworks for rapid experimentation and validation of new product initiatives. • Conducted strategic analysis of market dynamics, competitor landscape, and emerging technologies to identify new revenue streams and business models. • Orchestrated cross-functional collaboration between Product, Engineering, Sales, and Marketing to deliver on strategic initiatives and drive product-market fit. • Delivered executive-level presentations on product strategy, market opportunities, and strategic recommendations to board members and senior leadership. • Built and led the Strategy team, developing talent and establishing processes for market research, competitive analysis, and strategic planning. • Owned relationship with key strategic partners and stakeholders, driving alignment on product direction and go-to-market strategy. • Promoted to lead ESW’s corporate development and innovation strategy, expanding remit beyond product into enterprise-wide growth initiatives.
• Led strategic market analysis and competitive intelligence initiatives, delivering data-driven insights to inform C-suite decision-making on market positioning and growth opportunities. • Developed comprehensive business cases for strategic initiatives, including detailed financial modelling and ROI analysis to support investment decisions. • Orchestrated cross-functional collaboration between Product, Technology, and Commercial teams to align strategic roadmaps with corporate objectives. • Created strategic frameworks for evaluating new market opportunities and product initiatives, incorporating market sizing, competitive analysis, and risk assessment. • Conducted in-depth analysis of industry trends and emerging technologies to identify strategic opportunities and potential threats to market position.
Defined, developed, and implemented an original multidisciplinary PhD research project on innovation-supportive culture in subsidiaries in the Irish tech sector • Field of study covered a variety of aspects of innovation management, e.g. stages of new product development processes, generation and evaluation of ideas, development and implementation of innovation strategies, culture of innovation, best practices in innovation management. • Identified research problem, designed criteria to evaluate possible explanations, developed vision and timeline, recruited participants from 64 companies, negotiated access to fieldwork sites, collected data, managed relationships with different stakeholders, performed quantitative analysis (SPSS) and qualitative analysis (MAXQDA), and extracted key findings. • Designed and administered a novel approach to innovativeness research and developed an original model of innovation-supportive culture in subsidiaries in the Irish tech sector. • Distilled complex information into accessible visual, written, and verbal formats and translated technical data into information that could be shared with stakeholders across functions. Presented at 10 – 15 PhD workshops as well as four national and international conferences (e.g. Innovation and Product Development Management Conference 2016) and provided feedback and guidance on their work to 7 – 12 junior PhD researchers.
Evaluated spending variances to tight deadlines at month end and coordinated the annual expense budgeting and quarterly expense budget forecasting processes • Created a training program and documentation for new expense management tool, which included training ~20 internal stakeholders and passing user feedback on to developers. • Drove insights and analyses which supported the Advertising and Enterprise Sales teams in Europe and helped shape their business strategy, in partnership with business unit leadership. • Ensured expense budgets and forecasts were aligned with business units by coordinating quarterly business reviews which resulted in the establishment of quarterly goals and weekly check-ins to update on progress. Built strong relationships with business unit leaders with regard to budget control, expenses and headcount management, among others.
Managed the monthly close process as well as internal and statutory reporting activities for 12 entities and monitored the delivery of accounting processes performed by external vendors ensuring that service levels were met, the internal control environment was robust and a quality service was provided. • Served as European Shared Services technical lead and ran month-end allocations process for 30+ European entities, then documented the process and outsourced it to third-party vendor. • Communicated between 5 different teams including sales and legal to orchestrate proper accounting at shared services level for activities such as revenues contracts, advertising contracts, accruals etc.
Managed the month-end close activities for three European entities by taking ownership and closely collaborating with regional teams. • Identified scope for and led 6-month process improvement project of stock options reconciliation procedure, which resulted in training the entire Dublin Finance team and team-wide implementation of the newly standardised process. • Collaborated with developers on system development and the implementation of process improvements and automation projects (e.g. automatic transaction matching). • Led the onboarding process with new Cash & Banks accountant, provided on the job training and drafted the documentation of job duties. Also served as a team lead for a group of 7 – 12 contractors to ensure integration into the team and to identify training needs.