François Costa de Beauregard

Co-founder & COO at m19

Greater Paris Metropolitan Region

About

Managing Director with a demonstrated history of working in the internet industry. Strong sales professional skilled in Digital Strategy, E-commerce, Search Advertising, Pay Per Click (PPC), and Mobile Marketing.

Experience

  • Co-founder & COO at m19
    May 2019 - Present · 7 yrs 3 mos

    m19 is a predictive AI platform for Amazon Ads that automates campaign structure, keyword discovery, and bid optimization. Optimizing for profitability (ACoS, TACoS, or budget) at scale. - Machine Learning (not rule-based) - Thousands of keywords optimized daily - No PPC expertise required, ~1 hour onboarding - Full Amazon Ads coverage (SP, SB, SD, DSP) - No commitment, 1-click unsubscribe Typical outcomes: -> +25% to +50% profitability -> ~80% time saved -> Scales thousands of keywords with daily bid adjustments Under the hood: relentless performance work. On the surface: simplicity and freedom. m19 is the Amazon Ads platform that wins when you stop thinking about it.

  • Criteo (4 yrs 3 mos)
    • Directeur Général France - Managing Director France
      Jan 2018 - May 2019 · 1 yr 5 mos

    • Directeur Général Adjoint France / Deputy Managing Director France
      Mar 2015 - Jan 2018 · 2 yrs 11 mos

  • Co-founder & Directeur Conseil at fifty-five
    Dec 2009 - Mar 2015 · 5 yrs 4 mos

    55 is a data company that enables large Tier 1 brands to collect, analyze and activate data. The company was founded in 2010 by the former senior management team of Google Europe. It has grown rapidly from a startup into a 200+ company employee with offices in Paris, New York, Shanghai, Shenzhen, Hong Kong, London and Geneva. Today, 55 is a proud member of You & Mr Jones, the world’s first Brandtech group (www.youandmrjones.com), and together they re-invent the rules of data-powered customer experiences. - Team Management - Sales: prospection, pitchs and new business closure. Development of the conversion offers at 55. - Project Management for Data Collection missions (KPIs, tracking, reporting, audit, optimisation, testing) and Digital Media Buy missions (SEA, Facebook, display...). Defining the approach of each mission, the project roadmap, the staffing and quality of delivrables. - Industries: CPG, Retail, Telco, Media...

  • Account Manager & Web Analyst Consultant at Keyade
    Feb 2009 - Dec 2009 · 11 mos

  • Account Strategist - Retail at Google
    Feb 2006 - Feb 2009 · 3 yrs 1 mo

    Account Strategist in the retail team Google Analytics Power User