Brussels Region, Belgium
Combining the insights and understanding of the customers’ journey with the retailer’s digital capabilities to present the best products and experience in order to improve both Decathlon’s website turnover and conversion rate. Using tech, datas and and customers insights, my role is to ensure that we have the right metadata to deliver the right search results at the right time and use artificial intelligence to deliver personalised and relevant results for millions of daily search queries Working hand in hand with our merch team, I am in charge of analysing trends and patterns in search queries to understand user behavior and conduct product experiments to validate hypotheses and new features while identifying, flagging, and addressing risks and obstacles with a proactive and positive mindset. Truely passionate about internal search engines, I have been working with different tools such as Sparkow Search, Endeca and Algolia.
Customer driven, my job is to guarantee the satisfaction of every sport visitor of Decathlon.be by : -Setting the Decathlon offer and promises Online -Optimizing “Omni” sales on the long term (Traffic / Conversion / Average Basket / add to cart rate / omni-channel turnover) -Implanting an amazing customer experience. I guarantee a quick and easy purchase ( stock availability, tree structure, filters ) through a qualitative lay-out and I regularly test and measure the impact using google analytics. I offer a consistent journey through our website everywhere and all the time ( in store, mobile, ..) helping the sport manager building his omni-channel communication plan with online data and my know how about the digital marketing. Furthermore, i am the country leader for our internal search engine, analyzing and reporting our customers behavior. My day to day tasks are reducting our no-results pages rate and improving the overall quality of the results pages using Orcale and Endeca tools.
Technico-commercial / collaborateur e-commerce avec 3 ans et demi d'expérience dans le domaine de la photographie. Responsable des ventes auprès des professionnel du secteur et du service achat auprès des pays anglophones (principalement Chine et Etats-Unis). J'ai également assisté le webmaster à la publication des nouveaux articles sur le e-commerce (via la plateforme magento entreprise) ainsi qu'à la publication régulière de contenus sur les différents réseaux sociaux. Mon post de commercial m'a amené à gérer l'entièreté des des appels d'offre lancés par les différentes institutions ainsi que par la clientèle professionnelle (via l'ERP Sage 100). Résumé: Poste principal: E-commerce assistant / Commercial -Responsable des achats sur le marché asiatique et américain -Responsable des ventes professionnelles et de la clientèle anglophone : -Conseil à l’achat, élaboration d’offres et suivi et gestion de commandes -Formateur pour les produits de la gamme professionnelle -Création et mise en ligne de produits sur la plateforme e-commerce Magento -Gestion de la communication de l'entreprise sur les réseaux sociaux