Franziska Wagner

Head of Internal and Executive Communications at Siemens Mobility

New York, New York, United States

About

Senior communications leader with 15+ years of experience shaping internal and external communication strategies for global organizations. Proven track record of translating complex business priorities into clear, high-impact communications that drive alignment and results. Expert in strategic storytelling, transformation communications, and employee engagement. Trusted advisor to executive leadership, recognized for delivering clarity, strengthening culture, and building high-performing teams.

Experience

  • Siemens Mobility (Full-time · 6 yrs 1 mo)
    • Head of Internal and Executive Communications
      Jan 2025 - Jun 2026 · 1 yr 6 mos

      Advising senior leadership through organizational transformations by developing focused change communications that translate business strategy into clear, compelling narratives — driving understanding, engagement, and adoption across diverse teams. Led cross-functional initiatives that increased employee engagement by over 50%, ensuring communications are tightly aligned with strategic priorities and measurable outcomes. Managing and coaching the Siemens Mobility Employee Engagement team, shaping strategic messaging and delivering consistent, high-impact leadership communications across multiple internal channels.

    • Head of Strategic Communications
      Mar 2023 - Jan 2025 · 1 yr 11 mos

      Strategic communications leader partnering with executive leadership to shape and deliver a future-focused, integrated communications strategy, producing high-impact assets across enterprise campaigns and priority initiatives. Led high-profile, keystone programs by defining clear objectives and aligning cross-functional teams to execute a comprehensive, multi-channel communications approach, including support for a major new facility opening. This work generated significant media visibility, reached over one million people, and contributed to strong market engagement and positive stakeholder response.

    • Head Of Internal Communications
      Jun 2020 - Mar 2023 · 2 yrs 10 mos

      Developed and executed internal communications and change management campaigns, delivering clear, executive-level messaging that kept employees aligned, engaged, and confident during periods of uncertainty, including the COVID-19 pandemic. Led the orchestration of an internal crisis management strategy that enabled a rapid transition to fully remote work, ensuring employees were supported and informed throughout the shift. Transformed and strengthened employee recognition programs to reinforce culture, connection, and appreciation in a distributed work environment.

  • Siemens Industry, Inc. (10 yrs 1 mo)
    • Senior Marketing Communications Consultant
      Jul 2014 - Jun 2020 · 6 yrs

      Responsible for internal and external communications for the Mobility Division. Driving successful market communication for Rail Automation, Rail Electrification and Intelligent Traffic Systems, including product launch Communication and go-to market strategy. Extensive experience with internal communication driving executive and employee communication creating an internal culture.

    • Marketing Communications Specialist
      Jun 2010 - Jun 2014 · 4 yrs 1 mo

      Strategic/ Operational Marketing Communications Planning: - Created innovative sales and marketing tools, enabling account managers to initiate a dialogue with customers to help drive incremental revenues. - Launched first product introduction playbook, delivering content, designed to help sales discuss new products with target customers and achieve business objectives. - Provided counsel and transparency to the business for adherence to corporate style guidelines, designs and other policies. Project Management: - Navigated business through several large projects, including re-branding, internet migration process and development of centralized literature download center solution, implementation of Print on Demand System. - Tradeshow and Event support to grow brand awareness and gain customer preference.

  • Intern at Siemens Industry, Inc.
    Mar 2009 - Dec 2009 · 10 mos

    Supported Tradeshow and Events Team

  • Intern at Siemens Energy & Automation
    Jul 2007 - Nov 2007 · 5 mos

    Marketing Communications Intern