Düsseldorf, North Rhine-Westphalia, Germany
With 15+ years of cross-industry work experience, I combine strategic thinking, market insight, and creative problem-solving to drive growth and improvement. Background in: FMCG, CPG, automotive, supplements, tobacco, wellness, premium retail and corporate, media agency, startup, think tank, freelance Areas of expertise: • Marketing & Sales • Project & Account Management • Strategic and operational management • Consultative Selling, Business Development • Cross-functional Collaboration and Partnership Development • Excellent Problem-Solving and Adaptability • Inspiration and Out-of-the-Box Thinking • Intrinsically Motivated and an Active Communicator
DataLab. GmbH is a specialized CRM consultancy based in Düsseldorf, supporting companies in building successful and sustainable customer relationships through strategic consulting and operational execution. DataLab. GmbH operates as part of The Relevance Group GmbH, embedded through a profit transfer agreement. 🔹 What we do Strategic CRM consulting and end-to-end implementation across the customer journey, with a strong focus on loyalty programs, campaign management, and data-driven marketing. 🔹 Our expertise Customer Analytics to generate actionable insights, optimize marketing performance, and enable personalized customer experiences. 🔹 Our approach Full-service delivery model combining strategy, analytics, and execution – from concept development to campaign rollout. Dienstleistungen, Beratung, Loyalty, Database Marketing, Big Data, Customer Insight, Shopper Marketing, CCR (Customer Centric Retailing), analytisches CRM, Kundendatenanalyse, Kundenbindungsprogramme, Direktmarketing, Targeted Marketing, Customer Analytics, Kundenstrategie, Marketing Automation
Since 2005, TENGA has been producing innovative intimate care items, now sold in over 73 countries worldwide. In 2013, iroha was launched - a line designed by women, for women. A purpose-driven wellness and well-being company. Since 2018, TENGA has operated its European office in Düsseldorf. 🔹 What I Do I support TENGA’s growth and visibility in the sexual wellness sector through strategic B2B sales, creative business development, and impactful brand representation. My focus lies in building long-term partnerships, exploring new markets, and fostering an open, body-positive dialogue around intimacy and well-being. ✅ Outbound Acquisition Actively identifying and connecting with potential B2B clients to expand market reach. ✅ B2B Sales Strategic, consultative selling based on understanding client goals - focused on building strong, sustainable partnerships rather than short-term results. Regular shop visits, POS checks and expansion of product range. ✅ Business Development & Market Access Creating new pathways and partnerships by thinking beyond traditional channels - e.g., concept stores, spas, beauty salons, and museums. Successfully placed 30+ TENGA & iroha products in the NRW Forum Art Museum as a sponsor for the “SEX NOW” exhibition (100k+ visitors), generating direct ROI through product integration in the museum shop. Also we are further integrating Sexual Wellness into the mainstream through strategic participation in major industry events such as BEAUTY Expo Düsseldorf, Salon International de la Lingerie, The New Well in Paris, Anime & Manga Fan Expo Dokomi in Düsseldorf, and Anime & Manga Japan Expo in Paris. ✅ CRM & Customer Loyalty Designing efficient workflows and strengthening customer retention through insightful, cross-functional collaboration and consulting.
I developed and launched an innovative wellness concept for stress reduction and burnout prevention based on a scientific 5-senses approach (aroma oils, sound therapy, herbs, and colors). • Designed and introduced a holistic wellbeing concept within the premium lifestyle segment • Built partnerships with local multiplicators like AINO, Geheimtipp Hamburg and rausgegangen for event promotion and held sessions at trending premium locations (kami Studio), popular book stores (Kapitel Drei Hamburg), and wellness locations (OHANA) to drive awareness and gain new leads and customers • Conducted 50+ individual, group and corporate sessions (online & offline) • Created tailored marketing and communication strategies for different customer segments Result: Successfully positioned wellness experiences and related products as lifestyle offerings, demonstrating creative market entry and brand development capabilities. Focus areas: Market Access · Business Development · Brand Positioning · Partnership Management · Customer Communication
Provided strategic and operational social media consulting for FMCG clients, including Kräuterhaus Hamburg, as well as for individual entrepreneurs launching their own businesses. Developed comprehensive social media playbooks, including goals, audience personas, brand guidelines (voice & visuals), content strategy with calendar, community management rules, paid advertising plans, and KPI tracking frameworks. Key skills: Social Media Strategy · Brand Positioning · Content Creation · Market Access · KPI Measurement
Accenture (formerly "Kolle Rebbe") offers creative brand management in all communication channels. Responsible for end-to-end social media management for new automotive client MAN including strategic planning, content coordination and consultation with creative team, direct client communication and ensuring campaign quality. Established processes and workflows for efficient campaign management, including media budget planning, reporting frameworks and KPI tracking, to optimise performance and resource utilisation.