Frans Pannekoek

COO / Head of Operations / Head of Impact

Utrecht Area

About

Open To Work (COO/Head of Operations/Head of Impact) 📧 [email protected] | ☎️ +31640463390 | AVAILABLE • A hands-on executive with 20+ years of experience and a proven track record of delivering strong results • Diverse international FMCG and retail companies managing and developing operations and supply chains • Specialized in mission-driven and scale-up environments. • Visionary and strong-headed concerning making impact, hands-on in making it work. • Combining analytics, technology, and imagination in problem-solving. • A servant leader with a focus on financial performance and a passion for the underlying (true) stories. • Fluent in English, conversant in French & German. • Happily married to Tjitske and proud father of Fenne, Tove and Bien. • Love the arts, poetry & literature, amateur home-chef, starting padel player, and developing bike racer. ▶️I believe in the power of stories. They are vital in connecting people, they unlock value and they create a sense of belonging. The combination of hard facts, numbers and true stories is the credibility of impact. I work with a systemic- , circular-, end-to-end approach to ensure credible, scalable and long term impact. Career Highlights: #tonyschocolonely • scale-up the company, its impact and supplt chain: • from €14mio to €130mio. in 7 years expanding from 2 to 30+ countries; • from 1 Belgium factory, now we have acquired Althaea and we work together with 6 co-manufacturers. • Operations Team from 2 to 25 FTE internationally - 95% of which I hired myself. • Co-wrote the 5 sourcing principles that form the heart of Tony's Chocolonely and Open Chain impact. • Launching Tony’s Open Chain with its first mission ally Albert Heijn in the Netherlands • Introducing traceable cocoa butter to complete the 100% bean-to-bar claim making more impact and opening-up the white chocolate category for Tony's; #marqt • Tripled revenues from €12mio in 2011 to €39mio in 2013 by opening 6 stores in 1,5 years; • From an operating loss to an operating profit #unilever • Led the integration of Sara Lee Household & Bodycare Division into Unilever Benelux - scope €80mio turnover - 19 brands - >1000 sku’s - >200 people) • Demand & Supply Planning, Customer Service & Logistics performance management Leadership & Team Building ▶️ Operations and (long) Supply Chain Management ▶️ Gross Margin and Bottom Line Growth ▶️ Sustainable and social impact ▶️ Digital Transformation ▶️ Traceability ▶️ Systemic Thinking ▶️ Storytelling ▶️ Dialogue ▶️ Scale-up ▶️ Innovation

Experience

  • Head of Business Operations at Médecins Sans Frontières (MSF)
    Jan 2026 - Present · 7 mos

  • Adjunct Professor at TIAS School for Business and Society
    Sep 2022 - Present · 3 yrs 11 mos

    lecturing about impact-led supply chains and how to make them work. My curriculum contains the likes of impact-led supply chain design and -management, digital transformation in operations, supporting scale-up growth, change management, connecting supply chains and brands, team building, the cocoa supply chain, sustainable supply chain design, system thinking, Operations strategy & vision development, the relevance of traceable flows and Supply Chain Resonance.

  • Volunteer at number 5 foundation
    Jan 2018 - Present · 8 yrs 7 mos

    Steering Committee Member for Better Time Stories; lighting up the lives of Ukrainian refugees kids in the Netherlands, Belgium and Germany with books and personalized audio recordings. Dialogue leader for the Kids Counsel and dialogue ambassador for collaborative thinking societal and business dialogues.

  • Owner at Blue Node
    Apr 2014 - Present · 12 yrs 4 mos

    Blue Node’s ambition is to help organizations unlock value in connecting the end-to-end nodes towards the social- or sustainability vision, resulting in redistributing of the value in the supply chain and proof of impact by data & storytelling. Examples both from profit and not for profit: - Pip and Nut Advisory Board - supporting the COO with Supply Chain Operations- and Executive Leadership advise and experience - Bbuild a scale-up proof supply network for Madaga Great Little Foods (organic fresh food for babies and toddlers, - facilitated a new vision and strategy with the 2 merging maatschappen that integrated into MOGE (Maatschap Orthopedie Groot Eindhoven).

  • Head of Soaperations & Impact at Seepje
    Jan 2023 - Nov 2025 · 2 yrs 11 mos

    • Introducing and rigorously executing robust core processes such as Sales & Operations Planning (S&OP), Material Resource Planning (MRP), Quality Management (QA/QC), and the (always tricky) process of product development and innovation (New Product Development / NPD); • Developing and delivering on an Impact Strategy — building an Impact Model, a Theory of Change, Impact KPIs, and colorful Annual Impact Reports, backed by serious certifications like #BCorp and #Ecocert / #Cosmos; • Establishing solid Inventory Management — now there’s control over stock, cash flow, and availability: the crucial combination for a small, growing organization. Lower stock levels, fewer discrepancies, reduced coverage, improved predictability, and stable availability performance; • Building a resilient and winning Team — clear structure, RASCI’s, Ways of Working, transparent performance cycles, and real progress in both team and individual development; • Delivering many Product Innovations — 18 refreshing new products launched in the past 2.5 years! Including three National Postcode Lottery gift sets and the radical innovation of powder-form refills. Not all commercial hits, but every one of them 100% impactful.