Netherlands
Commercial Director and MT member, reporting to the CEO. End‑to‑end commercially responsible for Sales & Trade Marketing for the Benelux region, including Branded Sales (HAK), Trade Marketing and Private Label Sales for subsidiary Four Seasons Food BV. Leading 6 direct reports and an extended team of ~20 professionals. Over the past two years, successfully accelerated top‑line and market share growth while shaping and executing a new commercial strategy "Green Convenience" focused on sustainable value creation with strong partnerships and long‑term performance.
As the Customer Development Director I am leading the sales team, consisting of six account managers responsible for Albert Heijn, Aldi & Lidl. Both the branded and Private Label business included. The Customer Development Director is responsible to deliver the short term and long term Net Sales, Gross Profit and Market Share targets, while also cooperating in a strategic way with our partners. Part of this strategic cooperation is to work together with our largest partners to a more sustainable and future proof business model in dairy farming. This can only be achieved if there is sufficient value created for farmers to be able to invest in a "greener" farm. Next to delivering business results on the long and short term, from a people perspective I am responsible to develop talented team members and prepare them for future roles.
As Account Group Manager I am leading the Superunie account team, consisting of 3 key account managers. The Superunie account team is responsible for revenue, volume and gross profit growth in line with the operating plan. Main activities are managing the customer P&L, engaging and developing key account managers, forecasting and delivering in line with plan.
As SRM Manager I am responsible to implement and embed Strategic Revenue Management in the Dutch Market. Strategic Revenue Management reports in (customer) marketing and is closely linked to category leadership within Mars. SRM is about driving value growth in the long term for both the consumer, retailer & Mars from a pricing, trade & promo perspective. This is relevant for total business (4 categories: Confectionery, Petcare, Ice & Gum). It is my job to set up the roadmap for SRM for the coming years, embed SRM in the way we do business and engage both sales, marketing and finance in this new way of working.
In this role I am responsible for the NSV, profitability and market share of Superunie and 6 of its members, including Plus, Detailresult and Hoogvliet for the Mars petcare portfolio. Main objective is to improve distribution and optimize promotions all within budget. At the same time at Superunie HQ level you agree upon invoice prices and other variables related to this. This role is part of the Superunie account team in which a second national account manager for the remaining 7 Superunie members and 1 account support is. In order to achieve the best results you work closely with finance and (customer) marketing, while engaging stakeholders of higher management.
In this role I was responsible for the NSV and profitability for the Mars Petcare brands of 7 Superunie members in the Dutch Grocery channel, including Coop, Emte, Spar, Poiesz and Jan Linders. By increasing distribution, optimizing promotions within budget we managed to grow both on NSV, profitability and market share in 2016. Main growth pillars were the strong focus on the strenghts of customers and how Mars can play a role in these and optimizing the return on investment (ROI). As a national account manager in grocery at Mars you work closely together with marketing, customer marketing and finance, in order to achieve the best results.
Interfood is a global company trading in dairy commodities, with a great variety of customers, like governments, dirstributors and dairy processors. We provide secured supply, competitive prices, market information, logistical and financial services etc. to our business relations. Within Interfood B.V. I am responsible for sales and purchases of liquid dairy commodities within Europe with a focus on France, Italy, United Kingdom, Ireland and Greece. Main activities are developing new business and markets and managing existing business relations. Analyzing market developments and acting accordingly. Together with a team of 3 traders and 4 logistical colleagues I am responsible for the liquids department within Interfood B.V.
Trading (Sales, Purchase, Position taking) of dairy commodities In European market.
Competive Analysis; position (perceptual map) of Interfood in global dairy market, in relation to competition.