Vlaardingen, South Holland, Netherlands
Every day, I work on transforming containerized food commerce through AI, automation, and end-to-end digital workflows. I help suppliers, buyers, and logistics partners connect instantly, negotiate transparently, and manage shipments with full visibility from factory to port. My mission is to replace the fragmented world of emails, PDFs, WhatsApp messages, and manual processes with a single, efficient, intelligent TradeOS that enables a smoother, safer, and more scalable global supply chain.
Expanded the company’s footprint across Southeast Asia by sourcing and selling frozen food products into high-growth markets. Built and strengthened strategic relationships with buyers and suppliers in the Philippines, Vietnam, Malaysia, and Thailand, delivering consistent sales growth and improved regional performance. Negotiated pricing, managed offers, and executed shipments while maintaining accurate forecasting and market analysis. Stayed ahead of market trends and pricing movements to make informed trading decisions, optimise margins, and maximise overall profitability. Played a key role in expanding the company’s commercial network and strengthening its position in SE Asia.
Cetea Trading provides import and export services in the nuts and dried fruit industry, supplying both national and international markets. The company manages all marketing, sales communication, and documentation for Farmers Pride — one of South Africa’s largest raisin producers. In this role, I supported end-to-end trading operations, including documentation handling, sales and purchasing activities, and day-to-day administrative and PR responsibilities. Assisted in coordinating export workflows, maintaining buyer relationships, and ensuring accurate, timely documentation for global shipments. Contributed to strengthening the company’s operational reliability and international market presence.
TOB-Group was a young startup founded by three students under the brand “HolidaySeats,” created to bring a five-minute holiday experience to the Dutch market. Using high-quality massage chairs, a themed vacation setting, and immersive visuals, the concept allowed customers to relax and unwind anywhere. Beyond participating in the full startup journey, I was responsible for sales and a large part of TOB-Group’s creative strategy. This included developing the brand concept, shaping the customer experience, and supporting the design and rollout of the core product offering. My role combined commercial responsibilities with creative concept development as we brought a new experiential product to market.