Breda-Tilburg Area
International Commercial Executive | Scaling $1B+ Enterprise Businesses | 21% Revenue Growth | AI & Cloud Monetization Senior international commercial leader with 15+ years of experience driving enterprise revenue growth, organizational scaling and AI monetization across global enterprise markets. Full commercial accountability for a $1.1B AI & Modern Work portfolio serving Enterprise Commercial, Finance and Public Sector customers. Currently leading a 50 FTE cross-functional organization across account executives, sales engineers and solution specialists, accountable for overall revenue performance, team development and enterprise AI adoption across segments. Over the past years, delivered 21% revenue growth in mature enterprise markets while consistently exceeding >11% annual growth targets. Contributed as part of the commercial leadership team to 12+ strategic enterprise transactions exceeding $150M. Scaled the organization from 8 to 50 professionals and supported co-sell initiatives contributing to $120M incremental pipeline. Successfully introduced Copilot AI in the Netherlands, reaching 84% active usage. Global performance benchmarks include: • 2024–2025: Worldwide #1 AI Copilot usage (91%) • 2019–2024: Worldwide #1 Microsoft M365 E5 licensing in Enterprise & Public Sector • European Manager of the Year (120% YoY growth) • Winner of the Leesman Index (82.3%) I build and scale commercial organizations that combine disciplined execution with measurable growth, aligning revenue performance, technical capability and people development in complex international environments. Former professional athlete. Competitive, resilient and performance-driven. Motivated by building high-performance teams and delivering sustainable commercial impact. Expertise: Enterprise Revenue Leadership | AI & Cloud Monetization | International Market Expansion | P&L Accountability | Organizational Scaling | Partner Collaboration | Revenue Acceleration
As Chief Commercial Officer at CM.com, I am responsible for building and leading the company’s global commercial organization, with a clear focus on accelerating growth, strengthening customer impact, and scaling our go-to-market execution. My focus is on creating a high-performance commercial engine that combines disciplined execution with measurable growth — aligning revenue performance, customer value and team development across international markets. Together with the team, we are driving the next phase of growth in AI-driven customer engagement and conversational commerce.
I am commercially accountable for Microsoft’s AI Workforce portfolio across Global Enterprise, Finance and Public Sector customers, including Shell, Heineken, Philips, ING and national government institutions. Together with my team, we enable secure, compliant and AI-driven workplace transformation at scale — accelerating productivity, collaboration and cloud adoption across complex enterprise environments. The portfolio spans Microsoft 365, Copilot, security & compliance, Azure Virtual Desktop, Windows 365 and Surface devices — integrating cloud, security and modern workplace solutions into measurable business impact.
Held full commercial and P&L accountability for the Benelux & Nordics region across B2B and Consumer segments at HP (formerly Plantronics & Polycom; now part of HP), leading sales, marketing and distribution operations across multiple channels. Scope included distribution, inside sales, channel management, direct enterprise sales and e-commerce, serving global end-user organizations such as Philips and Shell. Key impact: • Rebuilt the Nordic distribution framework, redesigning pricing strategy, CRM infrastructure and data intelligence capabilities • Led the global rollout of a Social Selling methodology across the organization • Co-led the realization of the new European headquarters, including the Customer Briefing Center and innovation expo • Achieved highest regional productivity score in Europe, winning the Leesman Index (82.3%)
Held regional accountability for B2B revenue performance across the Benelux and Nordics markets, operating in highly competitive enterprise environments. Led the restructuring of the regional sales and marketing organization, strengthening commercial execution and capturing 10% market share growth in the home market of the primary competitor. Recognized as European Manager of the Year (2014) for delivering 120% year-over-year growth and driving structural improvements in team performance and market positioning. Initiated and led the Plantronics Telesales Trophy charity events (2012–2018), combining commercial excellence with cultural engagement and community impact.
Responsible for European revenue growth of Salesforce and Oracle transformation programs across top enterprise accounts. Joined during a period of organizational restructuring following the loss of a major US client. Innoveer B.V's European operations were subsequently closed and the business was acquired by Cloud Sherpas (later acquired by Accenture).