Riyadh, Saudi Arabia
I’m a globally experienced leader in the sports, leisure and entertainment industry, with 20+ years of success across Europe, Asia, and the Middle East — including Saudi Arabia, Singapore, Malaysia, and the Netherlands. My core expertise lies in business turnarounds, operational excellence, and delivering exceptional guest experiences. I’ve led large-scale operations with full P&L accountability (up to $150M), developed IP-licensed attractions from concept to execution, and driven transformational EBITDA growth — including a +300% turnaround at SEVEN cinemas in under 12 months. Whether launching a new theme park, turning around underperforming assets, or growing cross-functional teams, I’m passionate about data-driven leadership, building high-performance cultures, and creating memorable guest journeys.
In my role as Director of Operational Excellence, I lead strategic initiatives that enhance operational performance, streamline guest and back-of-house processes, and elevate service standards. My focus is on driving consistency, maximizing profitability, and delivering world-class guest experiences—while fostering a culture of safety, efficiency, and high-performing teams. Highly focused on the operational readiness of our Entertainment Destinations which includes: Adventure Parks, FECs, Cinemas, Water Parks and Snow Parks. Whilst leveraging on the experience of operating our AMC Cinemas across the Kingdom of Saudi Arabia.
• Business owner of the Cinema portfolio at SEVEN, overseeing full P&L and business planning for complex cinemas. • Achieved a remarkable 300% EBITDA growth and maintained consistent GX scores at 95%, leading to the best year in 2024. • Turned around the cinema business at SEVEN with exceptional financial results and customer satisfaction.
• Developed business plans and designs for portfolio attractions at Saudi Entertainment Ventures, leading to enhanced guest experiences and increased revenue. • Acted as a business coach for AMC and corporate projects, focusing on secondary spending and operating procedures. • Collaborated with cross-functional teams to shape the entertainment industry in Saudi Arabia through the development of 50 cinemas, 21 entertainment complexes, and 2 theme parks.
Accountable for the day to day operations of 21 cinemas (opened 13 in 18 months) including VIP and Boutique experiences, Dolby, Onyx, ScreenX, Xperience and Junior. ~2000 staff including Regional Managers, Cinema Managers, F&B, Customer Experience, H&S, Technical, Maintenance and Facilities.
• Developed and led the Community Strategy for Doerscircle, focusing on Member Engagement and Growth. • Managed Business Development and strategic partnerships, driving deal-making activities to support company growth. • Accountable for driving the growth of the company in Singapore, Hong Kong and Thailand through strategic initiatives.
• Led strategic consulting projects for Theme Parks & Attractions in Malaysia, Indonesia, and Singapore. • Developed innovative customer experience strategies to drive revenue growth and enhance visitor satisfaction. • Implemented data-driven solutions to optimize operations and improve overall business performance.
Setting up Community and Partnerships Strategy
Opened the first 2 buildings in Singapore
Helping Mega Adventure Group to grow profit: an adventure on its own. Accountable for the P&L of the business alongside Team Management and Business Development. Part of the senior leadership team of Mega Adventure Group. #MyMegaAdventure Achievements: - developed and implemented a new business plan which led to the short term achievements below - developed and implemented a new team structure focused on lean operations and career growth opportunities - increased revenue to 125% vs budget - increased EBITDA to 300% vs budget - developed and implemented profit drivers: merchandise, upsell and cross sales - delivered Guest Experience Sales training which drove the change from passive sales to an active sales mentality - set up a business case for a major CAPEX project, handed over for implementation