Austin, Texas Metropolitan Area
An accomplished, motivated sales professional with 10+ years of experience in strategic account management and e-commerce. Experienced in using category management programs and consumer insights to execute optimal brand strategies and increase product distribution. Highly skilled in using consultative selling techniques, creating effective business plans, and providing innovative solutions that drive sustainable sales growth.
Successfully managed a key account territory of 14 grocery accounts (HEB and Walmart) that contains a portfolio of 40 product categories, 1,000 SKUs, and produces $12 million dollars in annual revenues. Increased sales volume by 14% in 2020 through coordination of promotional activities, SKU rationalization, and data driven, occasion-based selling. Collaborated with store leadership to develop detailed action plans by conducting category business reviews to identify growth opportunities, maximize shelf integrity, and increase transactions. Demonstrated the ability to execute company objectives and sales strategy by achieving 103% quota attainment rolling average for three consecutive quarters.
Increased territory market share by 7% against competitors by increasing brand awareness through category management strategies and consumer insights. Negotiated distribution contracts and secured new business opportunities for convenience retail and small format grocery accounts to organize and expand brand offerings, promote new innovation, and increase profit margins. Produced $2 million dollars in annual revenues for territory through executing company initiatives; 10% average increase per year. Consistently met and exceeded sales goals annually by regularly achieving quota attainment of 106% on average.
Implemented solution-selling and relationship-building strategies with assigned accounts that expanded market share on an average of 9% per year within territory. Generated over $450 thousand dollars in annual revenue through strategic selling and executing on effective marketing programs. Achieved territory sales growth of 110% in a two year span through informational presentations about product offerings and services. Maximized supply chain efficiency through developing accurate sales forecasts, inventory control, and tracking product orders and deliveries.
Composed a daily operations manual that structured all business processes which improved operating efficiency by 11%. Assisted in P&L management through management of the company's budget, tracking and analyzing expenditures, and identifying areas of improvement. Resulted in an increase of the company’s bottom line by 8%. Maintained CRM database and created outbound leads through mail, social media, and cold calling; generated 10 new pipeline opportunities per month. Constructed all marketing information and materials on the company's website and social media outlets to increase awareness of the company’s offerings and promotions.