Germany
As a senior-level commercial leader with a background in market research, consulting, marketing, and change management, I have extensive experience working with B2B and B2C clients and teams in diverse markets such as Europe, the United States, South-East Asia, North Asia, and Australasia. I am a data-driven professional with a proven track record of leading the commercial side of an organization, from strategic planning to leadership. I excel at managing large, complex growth initiatives in industries such as FMCG, Retail, E-Commerce, Health, Packaging, and Digital With experience leading sales and client services teams from varied cultural and language backgrounds across multiple time zones, I am skilled at initiating and leading successful organizational change programs.
At isi sensory futures, I help FMCG and Retail organizations turn consumer understanding into real business impact. With a background in Business Development, Consulting, and Market & Consumer Insights, I operate as a strategic partner to clients and as an internal enabler - connecting market dynamics, consumer behavior, and commercial opportunities. My ambition is not just to grow accounts, but to challenge thinking, unlock new perspectives, and co-create future-relevant business models. In my role, I: • Drive the strategic development of key FMCG & Retail accounts with full ownership for growth and impact • Translate complex insights into clear, actionable business strategies • Act as a sparring partner for clients and teams - from day-to-day decisions to long-term transformation • Identify and build new business opportunities beyond existing structures Internally, I contribute as a connector and catalyst across teams and leadership - shaping initiatives, enabling people, and fostering a culture of ownership, collaboration, and psychological safety. I strongly believe that sustainable growth happens where commercial thinking meets deep consumer understanding - and where people are empowered to challenge the status quo.
Holistic Marketing Leadership at Live Awesome Full accountability for all marketing activities at Live Awesome – the leading provider setting new standards in pain therapy and rehabilitation across the German-speaking region. My role spans digital growth marketing, workshop and community management, as well as strategic advisory support to executive leadership. I combine data-driven marketing expertise with a deep understanding of clinical practice and patient-centered care to position our brand at the forefront of evidence-informed rehabilitation. Join the Revolution For more than a decade, we have been redefining pain therapy and rehabilitation with our proprietary concept of “Healing Movement.” Our mission is to sustainably free people from pain and restore long-term quality of life — through simple, effective, and science-based methods. We educate and certify trainers, physiotherapists, and healthcare practitioners, empowering them to transform their practices and studios through our proven methodology. Today, more than 12,000 clients across 8 countries have regained pain-free mobility and enhanced performance through our approach.
Jarltech is one of Europe’s leading specialized distributors for POS systems and Auto-ID hardware, generating €618M+ in annual revenue and operating across 14 countries with 420+ employees. At Jarltech, I led all marketing activities for our largest manufacturer partner, Zebra Technologies, managing a marketing budget of over €2M. My responsibilities included the strategic development and execution of integrated B2B communication campaigns, end-to-end project leadership (planning, execution, performance control), EMEA-wide cross-functional collaboration, and the administration of marketing development funds (MDF). I quickly established myself as a trusted marketing lead, combining strong analytical thinking with conceptual strength and a highly structured, results-driven approach. I consistently translated complex product portfolios and technical use cases into compelling value propositions aligned with market needs. A key achievement was the strategic positioning and promotion of Zebra’s product portfolio. In close collaboration with brand and product management, I identified high-impact topics and transformed them into targeted campaigns that significantly improved audience engagement and competitive differentiation. These initiatives measurably increased qualified lead generation and drove substantial revenue growth for the promoted products. I am known for my calm, solution-oriented leadership style — even under high workload conditions. I build strong, trust-based relationships with executives, colleagues, and customers alike, and consistently deliver results with reliability, integrity, and full ownership.
Netformic is a digital agency for all e-commerce projects. We create sustainable and digital experiences that fuel growth. We transform your complex requirements into intelligent and user-friendly solutions. Some of my key tasks include: • I advise and acquire key accounts for my unit • Guiding my clients on all aspects of digitalisation and the advancement of their e-business models • Orchestrate and direct interdisciplinary project teams consisting of project managers, software developers, and creative minds • During the acquisition phase of new clients, I identify challenges faced by prospects, tailor individualizsd proposal packages, and persuade them of the added value of my organisation. • As a member of the executive management, I actively contribute to strategy formulation, organisational development, and the enhancement of processes. Since we saw the light of day in 2002, we have the strong conviction and insatiable drive, that building a distinct digital DNA for your business is what determines its survival and its future.
Independent change-management and training consultant, specialized in helping agencies achieve their full potential by improving their internal change management programs. My areas of expertise: • Advising on and improving account management and sales processes • Enhancing internal and external communication strategies • Developing and training on effective negotiation techniques • My goal is to help agencies to move from "good to great" by providing guidance, training, and support in these areas.