Tel Aviv District, Israel
Executive product and technology leader & builder focused on creating and transforming complex connected systems. I enjoy turning ambiguous opportunities into concrete platforms, ramping teams and products from early concept to large‑scale deployment. Over 20+ years, I have led end‑to‑end product and technology initiatives across AI, SoC, embedded and cloud, in domains such as automotive, mobile and connected devices. My sweet spot is at the intersection of business, technology, legal and organization design: aligning stakeholders, defining the right architecture and operating model, and driving execution until the new product or platform is real and adopted. My passion is to either build something new (0→1→scale) or significantly reshape existing products and technology stacks to unlock their next phase of impact and growth. Key strengths and patterns: Building and scaling multidisciplinary teams (from a handful of experts to large, international organizations) while keeping a strong technical bar. Defining product and technology strategy for complex platforms (AI/SoC/embedded/cloud), translating business goals into clear roadmaps and architectures. Leading large‑scale change: modernizing legacy stacks, introducing new development practices, and aligning product, engineering and business around a common vision. Operating comfortably with customers, partners and internal executives; aligning requirements, managing risk and turning strategic relationships into concrete programs. Entering new domains quickly and becoming a reference point, combining deep technical background with curiosity and pragmatic decision‑making.
CTO of a NASDAQ‑listed semiconductor IP company whose wireless, AI and DSP platforms power smart edge devices across mobile, consumer IoT, industrial and automotive markets. Leading the technology vision and product architecture for Ceva’s Edge‑AI and embedded IP platforms, ensuring they remain scalable, efficient and relevant across multiple application domains. Driving the evolution of architectures, tools and development practices to support next‑generation connected and intelligent systems for Ceva’s customers and partners.
Led the transition from hardware‑centric products to software‑defined, connected systems, defining the end‑to‑end architecture spanning device and cloud for millions of vehicles. Defined the technical strategy and reference architecture for software‑defined platforms, covering autonomous driving, connectivity and user experience. Drove modernization of development and deployment practices (services, continuous delivery, simplify over‑the‑air updates) while embedding safety and cybersecurity requirements. Coordinated multidisciplinary teams and partners across business, engineering and legal to turn new platform concepts into deployable products.
Lead architect for the initial platform definition of the software‑defined system, establishing patterns later adopted across multiple products and programs
Lead EyeQ Platform product, as well as Mobileye's customer engineering
Defined and led Intel’s first AI‑centric SoC and embedded platform, serving high‑performance workloads in safety‑sensitive and data‑center environments. Built and scaled the organization from 1 to 150 people across Israel and India, covering product definition, system architecture, algorithms, hardware, software and validation. Established end‑to‑end development processes for AI/vision pipelines, from concept to silicon to production‑grade software and boards. Worked closely with customers and partners to align platform capabilities with real‑world deployment requirements.
Led end‑to‑end multimedia development (imaging, video, audio, display, graphics) for high‑volume mobile SoCs, from firmware to OS‑level integration and validation. Managed a 400‑person, multi‑disciplinary, international organization (France, Sweden, India) covering architecture, software, hardware and customer support. Drove major organizational transformations to improve efficiency and delivery predictability, including restructuring teams, redefining interfaces and streamlining processes. Led the post‑merger integration of teams and roadmaps from ST, NXP and Ericsson within the multimedia domain, creating a unified platform organization and operating model.