China
Frank is a marketing veteran who has strong marketing competence in creating access of new markets/segments as well as the established markets. Frank demostrated his skills to involve, engage and inspire other team members for a long term version during new program development, monitor and execution process continously . He always helped the whole team and top managers to understand the business and for better decision making by his data-based deep analysis, he contributed a grate number for his business. A proved good marketer, team player and leader.
Job Description: Definition of innovative and market oriented products especially for the Ophthalmic Surgery Segment Co-operation with counterpart in Oberkochen, Germany Creation of business plans / scenarios as well as marketing strategies Creation and implementation of national and international product launches Co-operation in development projects with R&D and other involved departments Organization and execution of clinical studies and user site tests Organization and execution of Sales Trainings Setup and support KOL relationships Sales support on exhibitions and congresses Contact person for questions about applications and technical questions Support of existing products (product life cycle management) Deliveries: Set up cross-functional network between China and Germany for the new product development team. Finished milestone of design of a new ophthalmology microscope. Organized and started user site test for the new microscope in 18 sites and 6 countries, for VOC collecting and product launch warm up.
Job Description: Become market leader in China for Value Anesthesia Segment. Establish the vision and strategic plan for the assigned product segment with a global mindset. Provide Go to Market (GTM) plans and communicate to various levels of management and regional commercial marketing teams. Provide product introduction and delivery commitments are met. Work closely with customers to understand the market and customer needs. Provide marketing input and requirements as related to potential product cost reductions efforts, price/margin analysis to maximize product profitability. Primary source of marketing input into the new product development process. Collect and analyze both short-term and long-term solution requirements of the customer, through discussions and observations with customers, as well as soliciting input from commercial marketing teams and sales channel. Gather, document and analyze market and competitors globally. Own, develop and lead the multi-generation product plan/strategy (concept to retirement). Provide effectively integration of product through communication to key stakeholders Coordinate and plan global product enhancements, changes and launches with the product development. Deliveries: Built the Value Anesthesia Segment (Basic Segment) from scratch to 40 million USD in 2013 (23 million USD from existing products and transferred from USA). Defined and delivered two NPIs (New Product Introduction) to market in 6 years. The footprints of the two new products are now in over 80 countries. (by 1st quarter of 2014) Optimized distribution channel with cross functional teams, set up a marketing and sales team for value anesthesia machine. Created GTM (Go To Market) strategy & marketing package for new products/new segments, arranged series of marketing activities (launch, training, seminars, etc.) Collected voice of customer (VOC), created market/competition database, and defined a value anesthesia roadmap.
Job Description: Regional Manager of Western Europe and India-Pakistan. Develop market by developing distributors. Support distributors for exhibition, road shows, customer events, etc. Deliveries: The total sales in Western Europe market in 2007 was 0.2 million compared to 10,000 in 2006, and sales in India-Pakistan market was 0.5 million compared to 50,000 in 2005. Explored India as the 3rd biggest market within two years.