Frank Liu

Brand Justice, Founder

New York, New York, United States

About

Offering over 35 years of experience and knowledge in branding, advertising, marketing, art direction and graphic design. Let's talk if you want your organization's brand identity, marketing material and communications to be clear, simple, distinctive, consistent and creative.

Experience

  • Founder at Brand Justice
    Mar 2021 - Present · 5 yrs 4 mos

    Branding and marketing consulting firm. We believe inclusivity is smart business, it leads to genuine connections resulting in growth and loyalty. Clients: Echoing Green, Fountain House, Graham Windham, Union Theological Seminary, Vassar College, SAGE, Breaking Ground, First Responders Children's Foundation, Leading for Children, The Giving Square, Women's Democracy Lab, Early Years Leadership Diversity Initiative, Fordham Law School, Cause Effective, Association for Mental Health and Wellness, ThriveAbility, Rhino, Bay Area Transit, and Schusterman Family Foundation/Craft & Commerce.

  • Chief Creative Officer (CCO) at Siegelvision
    Jul 2014 - Aug 2020 · 6 yrs 2 mos

    Branding and Marketing consulting firm founded by Alan Siegel. Brand strategy and identity design. With a focus on non-profits, NGOs, education institutions, health providers and organizations making positive social impact. Clients include CUNY - City University of New York, National Geographic, NPR, St. Jude Children's Hospital, The College Board, MIT, NYC Mayor's Office Affordable Housing Program, Thrive NYC, Cornell Engineering, NYU Langone, NYU Abu Dhabi, American Theatre Wing, Fashion Institute of Technology, The New Jewish Home, Mercy College, EasterSeals, Korean American Community Foundation, Breaking Ground, Womankind, John Jay College, Lupus Foundation, Mercy Corps, SAGE, Jewish Joint Distribution Committee, CUNY School of Journalism, Ready Rebound, and KinderCare .

  • Communications and Marketing / Creative Director at Robin Hood
    Oct 2010 - Jul 2014 · 3 yrs 10 mos

    Responsible for creating marketing and communication materials. Creative and art direction for special fund raising events such as the 12-12-12 Concert for Sandy Relief, Black Eye Peas Concert for New York at Central Park and Robin Hood's annual benefits. Also responsible for newsletters, annual reports, day-to-day communications, digital and email creative assets.

  • Branding, Marketing, Advertising and Graphic Design Consulting and Services at Self-employed
    Aug 2009 - Jan 2010 · 6 mos

    Creative and strategic brand identity, marketing, advertising consulting and services. Clients: AAPIP (Asian American/Pacific DIslanders in Philanthropy), Priceline, Museum of Chinese in America, Iraqi Voices, Medco and Accredo, New American Leaders.

  • Group Creative Director, Partner, Diversity Director at Gotham, Inc.
    2003 - 2009 · 6 yrs

    Clients: Bank of America, Hennessy, Zoombak, Reebok, Maybelline, Baush & Lomb, IMS Health, Medco, Liz Cailborne and Priceline.