Hong Kong SAR
With over 13 years of professional experience, my career has been dedicated to developing and managing impactful digital marketing strategies, with a specialization in programmatic advertising and app promotion. As the BD Director at CecomX since January 2020, I focus on expanding programmatic advertising inventory and demand by establishing partnerships with DSPs, SSPs, and publishers. My efforts are directed toward optimizing monetization performance, coordinating OpenRTB integrations, and driving revenue growth through strategic collaborations. At CECOM TECH PTE. LTD., I have led global TikTok campaigns since 2016, leveraging CPI and CPA performance marketing to deliver full-funnel user acquisition and optimize traffic quality through MMP tracking links and diverse traffic sources. My work also includes utilizing OEM in-app DSPs, third-party app stores, and premium media channels to enhance mobile app visibility and conversions. My experience reflects a commitment to fostering sustainable growth through data-driven strategies and cross-functional collaboration.
Develop partnerships with DSPs, SSPs, and publishers to expand programmatic advertising inventory and demand. • Source and onboard new supply and demand partners to scale the platform ecosystem. • Manage partner relationships and optimize monetization performance including fill rate, eCPM, and traffic quality. • Coordinate with technical teams to support OpenRTB integrations and platform connections. • Drive revenue growth through strategic partnerships and market expansion
We specialize in CPI and CPA performance marketing and are among the largest authorized agencies for TikTok campaigns globally since 2017. We manage substantial overseas advertising budgets across TikTok and ByteDance’s ecosystem, delivering full-funnel user acquisition at scale. We execute and direct high-impact global TikTok campaigns, optimizing traffic quality via MMP tracking links, multi-source traffic sourcing, and data-driven performance adjustment. We promote mobile app install campaigns through OEM in-app DSPs, third-party app stores, and premium media channels, significantly boosting app visibility and conversion efficiency. We collaborate closely with cross-functional teams to enhance user engagement, drive high-quality app downloads, and maximize ROI for advertisers.
Help with ODM project with global mobile phone brands Micromax intex lava in india ，and in Russia Indonesia Brazil Philippine Blu America etc. maintain relationship with all overseas customers