François Dubois

Finance Director, International

Lausanne, Vaud, Switzerland

About

Finance Director with a track record of turning financial complexity into strategic decisions that move the needle. I currently lead the financial performance of BRP’s International division — a ~$2.5B revenue region spanning EMEA, APAC, China and LATAM — as a key business partner to the International leadership team. My focus is on elevating finance from a reporting function to a true driver of growth: sharper forecasting, unit-level profitability visibility, and finance teams that are recognized as business partners. I combine strong FP&A fundamentals with modern data skills and a hands-on approach to building analytics capabilities that actually get used. Based in Switzerland. Passionate about building high-performing finance teams and simplifying what doesn’t need to be complex.

Experience

  • BRP (11 yrs 4 mos)
    • Finance Director, International
      May 2026 - Present · 2 mos

    • Head of FP&A | EMEA
      Sep 2024 - May 2026 · 1 yr 9 mos

    • Head of FP&A | APAC
      Sep 2023 - Aug 2024 · 1 yr

      • Led financial planning and analysis for the APAC region, covering Australia, New Zealand, Japan, and other markets, with a year-long assignment based in Sydney. • Directed process improvement initiatives across Finance, Marketing, Sales, and volume planning, resulting in increased accuracy, efficiency, and cross-functional alignment. • Strengthened financial controls to improve compliance with BRP internal policies (Purchase orders, Authority and limits), closing and financial reporting • Drove 3pp DM improvement by optimizing key areas such as volume planning, sales incentives, pricing, commercial policy, logistics, and by analyzing dealer's financing costs related to stock aging. • Partnered with regional leadership and regional teams to refine financial forecasting and budgeting with market realities, enhancing strategic decision-making. • Built and strengthened retail discount reporting processes with BI and Retail Operations teams, improving transparency and efficiency within the ANZ region, using PowerBi and SQL. • Hired and trained a new manager to lead the FP&A team, focusing on building expertise and continuity within the team.

  • Service Line Advisor for Private Customers at UBS Wealth Management at UBS Wealth Management
    Feb 2008 - Mar 2015 · 7 yrs 2 mos

    • Sales and service of banking products to over 7'000 clients and prospects. • Acquired strong inter-personal and negotiation skills. • Training and coaching of new employees.