Dubai, United Arab Emirates
- Specialised in luxury and contemporary market - Strong knowledge in building retail network - Understanding on the demand of the local and international clientele - Depecting trends - Defining regional Concept & Department Store - Mall Brands & Categories support - Brand recruitment - Fashion, Gift, Perfume&Cosmetic - Ragional brand positionning - Commercial & Marketing Strategy - Product assortment and merchandising - Consumer behavior studies
The company specializes in high‑impact consultancy across concept creation, design strategy, management advisory, project oversight, and marketing leadership. Its core expertise lies in guiding brands, retailers, and creative businesses through transformation, offering tailored insights and commercial intelligence that strengthen performance and market positioning. Complementing its advisory services, the company also engages in wholesale activities on a fee or contract basis, including the trading of ready‑made garments, enabling clients to benefit from both strategic direction and practical commercial execution. At the foundation of its work are three values that shape every engagement: • Expertise - • Commitment • Integrity
Responsibilities & Key achievements Growing a network from 15 to 31 boutiques in 24 months - Aquazzura from 1 to 6 boutiques, opening of Bahrain, Kuwait & Saudi as a new country - CHANEL from 4 to 6, (2 temporary stores and 2 full revamp), opening of 3 categories store in Bahrain and High jewelry in Saudi, Bahrain as a new country - Etoile la Boutique from 4 to 6 stores and SIS - Etro from 1 to 3 boutiques, Saudi and Bahrain as new countries - Tod’s from 5 to 9 Boutiques, 1 SIS and 2 digital channels - Negotiating with Mall on locations and rent Coordinating the construction of Stores from floor plans to execution with local contractors - Supervising all the VM and merchandising for all stores Creating a brand book on ELB VM & Merchandising guidelines - Brand recruitment and brand scouting, building Business plans for potential partners - Building BP for onboarding new brands in the portfolio Review of the product assortment for each brand to cater to the demand of the local & international clientele - Defining yearly and monthly target with country managers and stores - Review of all price structures with brand to get a competitive positioning in the market - Monitoring the stock position for all brands (Capacities, Stock rotation, sell through - Negotiating contracts with brands, openings, renewals Developing partnership with local digital partners (Ounass and Tahab) while developing the business with Farfetch
Department Store Nakheel Mall & al Khail Mall, Dubai - Concept definition, planning & zoning - Merchandising mix & feasibility study - Concessions negotiations and brands recruitmeht (Int'l & Local Partners) - Market Intelligence - JD, tenant guidelines & SOP
- Own Concept - Level Shoes, Level Kids, Tryano Preliminary Concept definition, zoning, brand matrix & adjacencies Brand negotiation, concessions & buying for the launch of the stores before handing over to operation team - Advisory board for Department Store Tryano Abu Dhabi - Robinson's Dubai & Riyadh - Mall Consultancy & Planning Addariyah, Riyad Park & Jeddah City Mall - KSA Place Vendome, Qatar Meydan, Nakheel Mall, The District - UAE - Brand recruitment Dylan Candi Bar, Kuwait Alice+Olivia, Rene Caovilla, Gianvito Rossi, - Guest Speaker American University of Sharja - Mentorship DDFC
- Develop portofolio of brands for Chalhoub Group ( from 6 to 25 brands within 5 years Berluti, Marc Jacobs, Dsquared2, C.Louboutin, Bonpoint, Tartine& Chocolat, Michael Kors, Paul & Joe...... -Develop Fashion Network of Boutiques ( from 11 to 120+ Boutiques within 5 years ) - Head of buying for the Group Retail fashion operations ( 7 buyers to date....) - Ensuring the profitability of the Fashion Division