Riyadh, Saudi Arabia
Francois is both a business «POET & FARMER ». POET because of his creative intuitive mind which helped him craft new iconic brands, deeply rooted in a meaningful purpose and mission. FARMER because he makes things happen, delivering large growth and profit numbers, developing individual talents and teams. He is a "Change Agent" driving TRANSFORMATION and even disruption when needed. BRAND and INNOVATION CRAFTER in the Consumer Markets (FMCG, CPG, Home Care, Food, Hygiene, Personal Care, Automotive, Luxury) He has grown more than 30 brands in 40+ countries, developing hundreds of Innovations and communication campaigns, some of them being awarded by EFFIE or CANNES Lions. Many of them have become market LEADERS, or even market MAKERS. In China, he designed a Hair Care brand which reached up to 12% market share at 80%+ gross margin. LEADING DATA DRIVEN MARKETING He has implemented leading edge Data driven marketing 1) deep consumer understanding to develop customized solutions 2) laser sharp media targeting: right time/right message/right person, with huge savings ORCHESTRATING AGILE TEAMS As a people person, he loves bringing together diverse talents. He has transformed marketing organisations (300 people+) in an AGILE way to empower people and deliver better faster results. His teams have achieved the highest performance ratings vs. peers, particularly on diversity, performance, engagement, strategy (GPS) DIVERSE GLOBAL CITIZEN He has lived in 9 countries in ASIA/EUROPE/AMERICAS (France, Australia, Norway, Spain, Vietnam, China, Thailand, Singapore, USA), learning passionately 6 languages and their local culture, art, litterature, sports. This helps him to connect and engage with diverse people, discover consumer and markets insights, and consequently design highly successful brands and innovations. He has operated in diverse organisations and distribution environments: large corporations and "startups", e-commerce, mass retail and prestige/luxury/department store, omnichannel, dealers... BEING PURPOSE DRIVEN He crafted the purpose and mission of large brands and corporations, engaging the Executive Committee and the top 200 leaders of the company. He believes we can do better business when we contribute to our whole ecosystem (shareholders, society, individuals, planet). His own purpose is "Getting the caterpillar in us to fly!" (continuous transformation, reinvention and betterment in people, in teams and in the business) www.linkedin.com/in/francois-renard/55612210 China, USA, Singapore, Saudi Arabia, Dubai, UAE
Member of Global Executive Committee. Amway is the World leader in Multi Level Marketing and also in the Health supplements category, with a TO of 9 billion dollars, 15.000 employees and millions of exclusive entrepreneurs distributors Amway is a global leader in HEALTH AND WELLNESS products and solutions with a portfolio of Nutrition, Beauty, personal care, home care, Air and Water brands. Amway is committed to help people live better healthier lives. It’s leading brand, Nutrilite™, is the global market leader in Nutrition supplements (Dietary and Food Supplements). Combining the best of nature with the best of science to provide vitamin, mineral and dietary supplements it is designed to fill nutritional gaps in your diet, and help you adress your key health and wellness needs. The Amway portfolio also includes health and beauty solutions for Body and Home (skin care, hair care, dental care, air care, water filtration). Amway distributors acting as Health and Wellnes coaches (many of them having advanced professional health or medical education) curate these brands and products to deliver high performing Health Programs and Solutions, particularly in Weight Management and Anti Ageing, helping customers to achieve their health goals. Thanks to its unique network of millions of exclusive distributors/Health and Wellness coaches, Amway is the Global Market Leader in the Multi Level Marketing (MLM) distribution chanel (mostly present in China, Taiwan, Korea, Japan, Thailand, Malaysia, India, USA).
- Leading Marketing and Consumer Insight teams globally for the Renault Group (Euro 55 bio TO) including a central team of 300 persons: Consumer understanding, Brand positioning, Finalization of the launch mixes (product, communication), allocation of marketing expenses. - Leading and Implementing an innovative Data Driven marketing strategy, evolving from mass to individual marketing, targeting through data the right consumer at the right time with the right customized message (CRM...). - Transforming the global marketing organization into a highly agile and effective team serving more clients, better and faster - Initiating and leading the definition of the Group Purpose for the whole company, to be deployed through CSR and through the brand portfolio.
Leading a Luxury Prestige Skin Care Clinic in Beverly Hills (Kate Sommerville Sking Health Experts). Caring for skin health and beauty needs of clients, of which the most demanding VIPs, influencers and celebrities in the US. Kate Somerville Skin Health Experts is a Los Angeles treasure, nestled inside a cool and cosy bungalow on Melrose Place. The unique setting, elegant esthetic and lifestyle approach to healthy skin has redefined contemporary skincare. In the LA heartland of Aesthetic Clinics, Cosmetic Clinics and Skin Surgery Clinics, the Clinic opened its doors with three treatment rooms and three service providers. In just a few short years, it has grown to feature sixteen rooms and over two dozen service providers. Skin Health Experts at Kate Somerville is a result-driven, comprehensive, medi-skin clinic, designed to address the total health and welfare of the skin. With an emphasis on clinical skincare and advanced technologies, unparalleled service and proven results, it is a destination for those far and wide seeking real solutions to skin concerns. Featured widely in the media, the clinic is visited daily by some of Hollywood’s most photographed faces. All medi-based services are performed by Nurse Practitioners and Registered Nurses. Esthetic services are performed by certified estheticians, overseen and trained by Kate Somerville. The trusted team of “skin health experts,” comprised of the Medical Director, Physicians, Nurse Practitioners, RNs, Estheticians, Specialty Service Providers, and Kate herself, is devoted to each client and his/her goals.
Leading an iconic Prestige Skin care business based in Beverly Hills. Setting a new winning strategic direction for growth, and led an Omni-channel strategy. Transforming the business with strong top line and bottom line growth. Bringing to market in record time breakthrough product innovations (clinical results). Crafting and designing a brand with a purpose, and a brand experience generating very strong consumer appeal and engagement, with very strong digital and social footprint. Winning on e-commerce with redesign of e-commerce arsenal and strategy leading to exponential growth (multi-channel approach).