United Arab Emirates
As a Commercial Director at the intersection of creativity and execution, I bring a unique blend of technical precision and commercial strategy to the world of branding, events and activations. With a foundation in engineering and robotics, I’ve built my career on solving complex problems, leading high-impact projects, and delivering immersive brand experiences that resonate. My background in manufacturing, project management, and technical innovation equips me to oversee large-scale campaigns and builds from concept to completion - ensuring they’re not only creatively outstanding but also commercially sound and operationally flawless. I thrive in fast-paced environments, aligning multidisciplinary teams and partners to exceed client expectations while driving growth and profitability. Let’s connect if you're looking to collaborate on bold, memorable brand activations that bridge the gap between concept and execution.
Directing commercial strategy, client relationships, and project delivery for brand activations and experiential campaigns. Combining technical expertise with creative execution to drive growth and deliver high-impact experiences.
Led end-to-end delivery of automated production facilities across the Middle East, integrating robotics, intralogistics, and machine execution systems. Specialist consultant in prefabrication, modular, and off-site construction, driving digital transformation and process optimisation to boost quality, efficiency, and ROI on new and existing projects.
Managed turnkey automation projects for plastics manufacturing facilities across India, the Middle East, Africa, Europe, and the USA. Led end-to-end delivery - from client needs assessment and bespoke CAD machinery design to installation, commissioning, and training. Actively involved in R&D and product innovation, overseeing manufacturing, testing, and product management through to global launch of new machinery solutions.
Production Manager at a leading boatbuilding and composites manufacturer in the Middle East, overseeing a team of 35. Managed yacht production from design to delivery, including procurement and installation of propulsion, electrical, navigation, HVAC, and onboard systems. Strong expertise in vacuum infusion of fiberglass and carbon composites.
RYA Training Centre providing instruction and race coaching for beginner to advanced level sailors. In addition to coaching full time, services include: rigging, boat maintenance/tuning and race management for National and International regattas.