Franco Folini

Digital Marketing Trainer and Consultant ๐ŸŽค International Public Speaker ๐Ÿš€ Assisting small and medium-sized companies in developing effective B2B marketing strategies to achieve measurable results.

Chiuro, Lombardy, Italy

About

๐—ช๐—ต๐—ผ ๐—”๐—บ ๐—œ? I am a Digital Marketing Trainer and Consultant dedicated to helping small and medium-sized businesses optimize their marketing strategies and investments for maximum results. Drawing on my experience as an entrepreneur and marketer in Silicon Valley, I share valuable skills and insights with my clients and students. I enjoy teaching Digital Marketing at UC Berkeley, the University of Strasbourg in France, and IULM University in Milan, Italy. ๐—ช๐—ต๐—ฎ๐˜ I ๐——๐—ผ In my work with clients, I help them prioritize and coordinate their marketing activities to maximize ROI and conversion rates. I have a strong passion for subscription-based business models, especially those involving physical goods. I believe that successful marketing starts and ends with the customer. ๐๐ฎ๐›๐ฅ๐ข๐œ ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด & ๐“๐ซ๐š๐ข๐ง๐ข๐ง๐  I provide valuable insights that can transform how you work, whether in person or online. I can help you and your team re-evaluate key topics such as innovation, B2B social media use, and integrating AI into your company's processes or your department's. ๐‚๐จ๐ง๐ญ๐š๐œ๐ญ ๐Œ๐ž! I am excited to leverage my experience and skills as a consultant, speaker, or instructor to help your company achieve its marketing goals and maximize profits. Let's focus on generating results, not just noise! ๐Ÿ“ž +1 415 420 8748 โœ‰ [email protected]

Experience

  • Marketing Consultant at e-Commerce Boosters
    Oct 2015 - Present ยท 10 yrs 9 mos

    I specialize in helping B2B companies define and implement high-impact marketing strategies tailored to their specific goals. My focus is on driving measurable results, whether that means increasing brand visibility, accelerating conversions, or maximizing overall ROI. By combining strategic planning with hands-on execution, I ensure marketing efforts translate directly into business growth. My professional background includes a wide range of successful projects across diverse industries. I developed customizable subscription and delivery systems for GIO Gelati and the Italian Homemade Company, and I have provided strategic marketing support to the high-end audio brand CoolKyte and the promotional specialist Alpi.Net. My experience also extends to the food industry with C'Era Una Volta, software development outsourcing with Silicon-Villas, and professional localization through Media Locate. More recently, I have worked with technology providers such as Minerva Networks and healthcare networks such as Osteooh! As part of my collaborations with companies, I also train people to use Artificial Intelligence tools. Among the companies I work with: Olitalia. This breadth of experience allows me to bring a versatile, results-oriented perspective to every partnership.

  • Adjunct Professor at UNIMONT (Universitร  della Montagna) - Universitร  degli Studi di Milano
    Jan 2026 - Present ยท 6 mos

    Starting March 2026, I'll be teaching the "Web Communications" course as part of the Master's Program in "Valorization and Sustainable Development of Mountain Areas." It's an in-person course taught in English.

  • Partner & Mentor at The Liquid Factory
    Sep 2024 - Present ยท 1 yr 10 mos

    I'm a partner in this great new adventure. We will select 16 young, talented, aspiring entrepreneursโ€”four every year for the next four yearsโ€”and support them with โ‚ฌ200K and mentoring to build a scalable startup with the goal of a flip in the US. We are based in Valtellina, in the beautiful Italian Alps, because we believe in creating a perfect balance between running the busy life of startupper and enjoying the outdoors.

  • Startup Mentor at Le Village by CA delle Alpi
    Aug 2024 - Present ยท 1 yr 11 mos

    I help startups to define their marketing strategy and identify the best business model.

  • Course Instructor at University of Strasbourg
    Oct 2022 - Present ยท 3 yrs 9 mos

    Teaching 2 classes on "Content Marketing and Community Management" for the CAWEB master on "Digital Marketing and Web Communication"