Geneva Metropolitan Area
"I like to move mountains in a fast-paced mode". I am a global executive and decisive Managing Director / CEO with multiple examples of solving challenging and complex situations and delivering tangible bottom-line results. I am passionate about revitalizing well-known brands, rejuvenating consumer profiles, shifting from a product to a service strategy, reaching new countries and channels, re-engaging partners and talents, and driving long-term success. I believe in the "Human Magic"! I have delivered multiple scale-ups and profitable growth accelerations both in public and PE-owned companies at P&G (Consumer), Logitech (Tech), and Verisure (Services). Key achievements: - Turn a hardware company into recurring revenue: portfolio value >several hundred million. - Accelerate a growth category with a focus on gross-to-net: drive profit twice as fast as revenue. - Transform a bleeding brand on freefall, stabilize, fix profit, and put the business back to growth. - Make geographic expansion a profit driver: 15 countries opened in developed/developing regions. - Accelerate digital transformation: 3 turnarounds through D2C, E-commerce, and omnichannel plans. - Bring fragmented operations into a unified network: 5 business integrations after M&A. 🔗 CEO | Managing Director | General Management | Problem Solving | Strategy and Financial planning | Post Merger Integration | P&L Responsibility | Board, Investors Relationship | Risk Management | Revenue, Margin, EBITDA Growth | Go-to-market | Change of business model | Brand Building | Digital Transformation
- Merge and accelerate Arlo, the #1 Security Camera brand in Europe (49 countries). - Transform a hardware business into a recurring revenue service one: AI & Cloud. - Engage Strategically Key Stakeholders (Board, PE Investors, Partners, CEO) - Set a 2025 business plan with a new vision, mission, goals, where & how to win - Reduce Operating Expenses and Trade spends by 10pts of Net Revenue. - Slash customer acquisition cost by 2. Grow customer base, Increase Attachment rate. - Reinvent marketing acquisition. Turn-around CX & Customer Care: NPS +10pts - Lead Management Team (Finance, Marketing, Sales, Operations, IT, Legal, HR) - Build a start-up and data-driven culture. Team Scale up: from 38 to 80 staff. 👉RESULTS: Carve out, integrate, and develop a new company acquisition, Arlo within Verisure. Scale up and accelerate Recurring Revenue, Improve Gross-to-Net. Transform the Business model from Hardware to Paid Subscription. Build exponential growth in terms of Customers Portfolio. 🔗 Managing Director | General Management | Post Merger Integration | Board, Investors and CEO Relationship | Entrepreneurship | Risk Management | D2C and E-commerce Set up | Top-line and Bottom-line acceleration | Data Automation | Service & Subscription | Technology | Security | IoT | AI
- Lead Music Division "Mobile Speakers, Audio and Wearables" in EMEA & APAC (72 countries) - Set a Profitable Growth Transformation: Margin up 2 times faster than Net Revenue. - Shift P&L to a "save to reinvest" model. Cut operational costs. Gain 9 points of Gross-to-Net - Drive Revenue Growth Management Plan: Country / Channel / Category / Product Mix - Member of the Regional Executive Committee. Report to COO. Music Multi-functional Team: 33 Pax. - Design, deploy, and execute Category growth strategy to countries and key retailers CEOs. - Increase traffic & conversion through collaboration and influencers marketing (Platform, UGC) - Partner with R&D/Engineering to define the next generation of products, and innovations. - Participate in innovation, investors & start-up program with E.P.F.L & Logitech. 👉RESULTS: Accelerate 1 of the 4 Logitech ‘Growth’ categories with a focus on Gross to Net Reduction and Profitable growth to reinvest in brand building. Profit was up twice faster than Net Revenue. 🔗 General Management | Global Business Management | CEO Relationship | Digital Transformation | Strategic Partnership | Top-line and Bottom-line acceleration | Business integration | Start ups
- Lead Music Division at Logitech in EMEA. Member of the EMEA executive committee. - Full P&L management & responsibility. Accelerate Top and Bottom line Growth - Inspire a regional multi-functional team. Drive Customer Centricity. - Implement digital transformation: Set up D2C and E-commerce team. - Build scalable and sustainable "proven Business model" - Data Automation and Social media listening with the Data Scientist team - Build a Partnership with Global Business Group Music (R&D Silicon Valley)