Franck Lapeyre

CEO | Global Experience | Business Transformation | Strategy & Execution | Beverage, Retail, Luxury, Duty-Free, Hospitality

Montreal, Quebec, Canada

About

An international and inspiring CEO/Executive Leader with extensive experience in the Americas, Asia and Europe and a proven record in building multi-cultural, result-oriented teams who quickly transform companies and divisions into high-performing and re-energized organizations. Proven ability to handle and turn around complex situations whilst protecting and growing business. Instrumental in the dramatic transformation of Pernod Ricard from a euro-centric organization to the second largest Wine & Spirits company in the world. A strong strategic and pragmatic mindset as well as a deep sense of curiosity and agility through diverse high-level domestic and travel retail assignments across three continents. Career highlights • Successfully transformed Pernod Ricard's Travel Retail business in the Americas from a high volume/low profitability/low-skills organization into a financially sound and professional Business Unit. Led change management projects to develop a value mindset/strategy and create a brand new, diverse, and inspired organization • Designed and implemented the new Global Travel Retail organization in Pernod Ricard to become the 2nd most profitable affiliate of the group • Successfully led and stabilized the Pernod Ricard Korea organization through the 2008 global financial crisis by demonstrating strong resiliency and crisis management skills. Overcame union and government resistance and successfully protected Company and market share by growing profitably strategic brands Leadership • Operational Effectiveness • Profit & Loss Optimization • Strategy & Execution • Managerial Courage Business Transformation • Shareholder Value • Talent Development • Cross-cultural Savviness

Experience

  • CEO & Founder at ALTER Canada Inc.
    Aug 2021 - Present · 5 yrs

    ALTER Canada Inc. operates as a single national “super-agent” structure to develop a portfolio of craft and selective international Spirits & Wines across Canada via a network of strong & reputable local agents. ALTER Canada Inc. is centralizing the national management of brands (portfolio management, new product launches, annual action plans, strategic planning, national advertising, reporting, competition watch etc...) while benefiting from a decentralized network of strong local agents (RTM experts, brand building activations, negotiations with monopolies & customers etc...). ALTER Canada Inc. works as a powerful incubator for Spirits & Wine across Canada in all channels (Off Premise, On Premise & Duty Free) ALTER Canada Inc. brings the perfect mix of “global” and “local” for international and national alcoholic brands Innovations are at the heart of ALTER with ambitions in both Canada & international domestic markets as well as in the Duty Free Franck Lapeyre, president of ALTER Canada Inc, has over 30 years of experience in the Wine & Spirits industry. He is a former CEO of various companies across 3 continents within Pernod Ricard, the second largest Wine & Spirits operator in the world. ALTER Canada Inc. is a Canadian company based in Montreal, Quebec.

  • Chief Executive Officer at BRIDOR
    Mar 2020 - May 2020 · 3 mos

    Accountable for leading the global operations of Bridor (Industrial Bakery - Groupe Le Duff) in North America (Net Sales of $250 M - 900 employees in Canada and the USA – 3 production plants) • Successfully managed to lead Bridor through the first stages of the Covid 19 pandemic without negative impacts on employees and production plants alike in Canada and the USA and kept the company morale high • Started transforming ways of working to prepare the company for its development acceleration in the USA

  • Pernod Ricard (8 yrs 9 mos)
    • Chief Operating Officer
      Jul 2017 - Mar 2020 · 2 yrs 9 mos

      Pernod Ricard Global Travel Retail (PRGTR) is the value leader in the duty free spirits and wine market globally. Member of the PRGTR Executive Committee. Accountable for leading operations of 8 Business Units across the world, 125 employees of 30+ nationalities as well as 400 indirect employees in duty free retail stores. Responsible for Global Customer Management, Business Development (Cruise Lines, Airlines etc.) and Revenue Growth. • Designed and led PRGTR re-organization, achieving market leadership in Year 2 • Successfully deployed the 8 new operational Business Units in less than 6 months • As chief strategist for revenue growth, drove 10% profitability increase in 12 months • Substantially re-balanced profit pool with key global travel retail operators (Dufry, Lagardere, DFS, DFA, etc.)

    • President & Chief Executive Officer
      Jul 2011 - Jun 2017 · 6 yrs

      Pernod Ricard Travel Retail Americas (PRTRA) is one of the 10 most profitable affiliates in Pernod Ricard. Member of the PR Americas Executive Committee. Accountable for leading Travel Retail operations across the Americas as well as the domestic businesses in the Caribbean and Central America. • Developed and implemented a value-driven strategy through “portfolio premiumization” that delivered +300% in Whisky and Cognac profitability • Created and led change management projects to build a brand new and inspired organization that improved gender and cultural diversity, and boosted the career progression of a strong, global talent pool

  • President & Chief Executive Officer at Pernod Ricard Korea
    Jul 2008 - Jun 2011 · 3 yrs

    Second largest Wine and Spirits importer/distributor in the domestic Korean market and Top 10 PR most profitable affiliate. Member of the PR Asia Executive Committee. Protected company profit and market share amidst the 2008 financial crisis and returned to pre-crisis profit in Year 2. Successfully integrated Absolut vodka after Pernod Ricard acquired it in July 2008.

  • Chairperson at Imported Wines and Spirits Association of Korea
    2008 - 2011 · 3 yrs