Franck REYNARD

On Trade Key Account Director chez Pernod Ricard

Rognac, Provence-Alpes-Côte d'Azur, France

About

Experience

  • Pernod Ricard (18 yrs 9 mos)
    • On Trade Key Account Director : CASH & CARRY / NEW RTM / BORDERS / WEST INDIES
      Jul 2024 - Present · 2 yrs 1 mo

      -

    • TRANSFORMATION LEAD PROJECT MANAGER SFA
      Jul 2020 - Jul 2024 · 4 yrs 1 mo

      - Pilot the implementation of the new SFA "NEO". - Define gouvernance and RACI. - Negotiation with partners (editor Salesforce / integrator PWC). - Coordinates all internal On & OFF Trade National & international teams (80 peoples : Sales / Finance / Trade Marketing / Logistic / IT ... ) to redefine our processes. -Responsible of change & communication (internal / external). -Deployment in 3 countries France / Australia & New Zeland with more 800 users.

    • TRANSFORMATION PROJECT MANAGER RETAIL
      Jul 2019 - Jun 2020 · 1 yr

      - Define and implement National strategy for convenience store following merger of Pernod & Ricard companies on the French market. - Build KPI / key facts / roles / missions and business priorities for the sales team. - Sharing best pratices for other subsidiaries.

  • SUPERMARKET DIRECTOR AND RESPONSIBLE OF TRANSFORMATION at Auchan Retail
    Jan 2006 - Oct 2007 · 1 yr 10 mos

    - Supermarket of more than 30 employees (5 direct reports), annual sales 5 M€. - Responsible for the changeover of stores ATAC to SIMPLY MARKET for the south French part. - Reformulation of the commercial / marketing strategy and stock management.

  • ASSISTANT BRAND MANAGER CHIVAS REGAL & MARTELL (VIE) at Pernod Ricard
    Jan 2004 - Jun 2004 · 6 mos