Francisco Bernard

Media Executive | Content Strategy, Editorial Management, SEO Expert | I help companies tell stories that can result in a 556% increase in unique visitors

New York, New York, United States

About

I am an award-winning journalist with work featured across national publications and local news outlets with an empathetic and enthusiastic mindset. I have a passion for content strategy and innovation in order to deliver factual and useful information. I pride myself on having a “swiss army knife” skill set based on experience within major newsrooms that converted to advising the strategy playbook of a major news organization and their portfolio of news stations. When I’m not offering consultation to news publishers, I’m advising diversity, equity, and inclusion initiatives.

Experience

  • Hearst Television (11 yrs)
    • Director of Audience Development
      Jan 2026 - Present · 6 mos

    • Director of Ecommerce
      Jan 2024 - Dec 2025 · 2 yrs

    • Senior Strategist
      Sep 2022 - Dec 2024 · 2 yrs 4 mos

  • News Reporter at SB Nation
    Apr 2015 - Oct 2015 · 7 mos

    Mets reporter for SB Nation blog Amazin' Avenue

  • Digital Content Production Intern at WNYW - Fox 5 New York
    Jun 2012 - Jun 2015 · 3 yrs 1 mo

    Developed skills in content management, communications, commentary, and news writing

  • The Gavel (Greater Boston Area)
    • Senior Editor
      Sep 2014 - May 2015 · 9 mos

    • Associate Sports Editor
      Jan 2014 - Sep 2014 · 9 mos

  • Boston College (2 yrs 9 mos)
    • Undergraduate Administrative Assistant
      Sep 2012 - May 2015 · 2 yrs 9 mos

    • Primary Researcher
      Sep 2013 - May 2014 · 9 mos