Mexico City Metropolitan Area
Commercial executive, with regional (LATAM) management experience in luxury, fashion, food & sports transnational companies. More than 15 years creating and/or executing sales & customer experience strategies for omnichannel end users (retail, wholesale, travel retail, ecom & market places). Results and sell out oriented with analytical (KPI’s) & team builder mind set. Strong relation & negotiation skills with buyers, franchisees, developers & sales floor managers. Launched 4 brands, opened 60 boutiques and managed more than 400 doors (300 staff partners). Country, Sales, Ventas, Operaciones, Latam, Nola, Manager, Marketing, Head, Franquicias, Commercial, Marketing, Brand, Nacional, Regional, Boutiques, Luxury, Fashion, Accesories, Travel, Compras, Ecom, Ecommerce, Omnichannel, expansión, desarrollo, business, development, operations, regional, jewelry, joyeria, senior, VP, vicepresident, General, tiendas, Stores, Accesorios, MKt, Trademarketing, Trade, Mercadotecnia, Comercial, wholesale, marca, mayoreo, Building, SAP, Salesforce, Retail,
- Open new corporate accounts through executive level negotiations - Forged strategic alliances with industry partners, expanding the firm’s service portfolio and unlocking new revenues streams.
• Region Sales & Profit USD $1.2 B (2.4K sales staff) • Fluid department store operations (25M visitors) • Co-operation with luxury brands • Optimization & execution of strategies (customer centric)
• Sales & Profit National Budget • Sell Out & Sell through per department/customer • Increase market share across the country • Assortment (buying)& local production for FTW Category
EBIT/EBITDA for the different channels (country) Profitability per customer and per business unit (lady handbags & accessories, travel luggage, footwear, diaper bags, backpacks, sun glasses, and watches) Improve brand presence, awareness and sell out Support retail through key customers presence, expansion and profitability Pre-sales model implementation
EBIT/EBITDA for the different channels (NOLA region) Profitability per customer Keep healthy inventories Improve brand presence and awareness through retail and development of omnichannel customer experience Support retail and wholesale presence, expansion and profitability