Vila do Conde, Porto, Portugal
As the leader of Integrated Business Planning (IBP) for Iberia at PepsiCo, I am responsible for driving the alignment of unified forecasts across the Supply Chain, Finance, and Commercial teams. My role ensures that all business units are operating with consistent and accurate forecasting, which is essential for effective planning and decision-making. Forecast Alignment and Risk Management My team and I collaborate with cross-functional groups to carefully evaluate risks and opportunities, ensuring their inclusion in our forecasts. Through diligent commitment to established procedures, I support the accuracy and trustworthiness of our business plans. Process Improvement and Innovation Championing the adoption of AI-powered tools and streamlined processes is a core aspect of my leadership. These advancements enable us to drive greater business value by improving efficiency, accuracy, and responsiveness within the IBP framework. Collaboration and Global Feedback I actively share feedback with global IBP teams to help refine and elevate the overall program. By fostering open communication and sharing innovative practices, I contribute to continuous improvement at both the regional and global levels.
The IBP pilot in Southwest Europe represents an exciting opportunity as it is the first location globally to undertake this initiative. The region serves as a pioneer, setting the stage for future implementations around the world. Role of the PMO As the Project Management Office (PMO), the responsibility was to ensure a seamless launch of the IBP pilot. This involved close collaboration with various stakeholders to coordinate activities and maintain project momentum. Key Responsibilities • Gathering valuable insights throughout the pilot to inform ongoing and future projects. • Meet Exit criteria • Driving additional value by implementing effective localizations tailored to the unique requirements of Southwest Europe. • Influencing and refining toolkits to better suit the needs of the region and organization. Business Readiness and Go-Live A core aspect of the PMO's role was to ensure that all business readiness criteria were met for a successful launch. Through diligent preparation and coordination, the IBP pilot achieved a successful go-live in September 2022.
This initiative involved leading the establishment of Traditional Trade operations in Italy from the ground up. Collaboration with the General Manager (GM) was central to the process, ensuring that all key steps were thoroughly addressed. Diagnosing Opportunities The first phase focused on identifying and analyzing market opportunities within Italy's Traditional Trade sector. This diagnosis laid the foundation for the subsequent stages of the project. Defining the Business Case and Confirming Potential A detailed business case was developed to support the expansion plan. This included confirming the potential for growth and profitability in the Italian market, which was essential for securing executive buy-in and investment. Securing Investment With a solid business case in place, efforts were made to secure the necessary investment for the launch and growth of Traditional Trade operations. This step was critical to enable the required resources and funding. Building the Commercial Team and Logistics The next stage involved assembling a commercial team equipped to execute the strategy, as well as establishing the logistics framework needed to support operations and expansion. Executing a Multiyear Expansion Plan Implementation of a comprehensive, multiyear expansion plan ensured the gradual and sustainable growth of Traditional Trade activities across Italy. Solidifying Best Practices and Succession Finally, best practices were established and succession planning was put in place within the local team, guaranteeing the long-term continuity and success of the operation.
Lead multiple European projects in collaboration with local teams: new Go-to-market models in Russia and Portugal; strategic assessments in France and Italy; projects in the UK, Benelux, Germany, and Poland; best practices sharing between Europe and Latin America.