Francisco Reina

Digital Communications & Marketing Specialist | Video Producer & Editor

San Francisco Bay Area

About

Hi there! I'm a UC Berkeley alum with a double major in Media Studies and Sociology. My passions lie within video production and editing, and I'm always open to deepening my understanding of digital communications & marketing within sports, fine arts, entertainment, and/or social justice oriented spaces. If you'd like to get in touch with any questions or comments, please feel free to contact me through e-mail at [email protected]

Experience

  • Video Producer at XTG Media
    Sep 2022 - Present · 3 yrs 10 mos

    • Strategize with clientele to produce high-quality media pieces to be distributed on social media platforms and brand sites • Utilize editing software such as Adobe Premiere Pro and After Effects to produce professional grade promotional video • Filmed and produced videos with DSLRs for a wide array of clients, reaching a total of 40,000 views on Instagram

  • Director of Multimedia at Silken Suits
    Sep 2025 - Present · 10 mos

  • Communications Specialist at Public Health Institute
    May 2023 - Jan 2026 · 2 yrs 9 mos

    Communications Specialist for PHI's Bridge program. Bridge funds and supports providers to build on our country’s guarantee of 24/7 emergency care to offer treatment where people are, promote equity, and connect patients to ongoing care. • Develop and implement communications strategies to increase program visibility, engagement, and advocacy • Create and edit compelling clinical, patient, and public-facing content across various channels (e.g., social media, email, and web) to promote clinical resources, trainings, and other Bridge priorities (i.e., sustainability, DEI, etc.) • Collaborate closely with other teams to ensure integration of Bridge communications goals • Maintain program website front-end and back-end to reflect program updates and ensure user-friendly site navigation

  • Young Advocate at Young Invincibles
    Feb 2023 - May 2023 · 4 mos

  • Digital Communications and Marketing Assistant at Berkeley Art Museum and Pacific Film Archive
    Feb 2019 - Jan 2023 · 4 yrs

    • Assist in the management of the website and email communications of a world-renowned university art museum and film center, administering content and ticketing for approximately 500 events per year. • Develop online content for the museum to promote new exhibits and events, in addition to utilizing content-management systems to ensure content is uploaded in optimal conditions.