Francisco Javier Moreno Ruiz

Director of International Sales at R2 Technologies Glacial® Skin | Global Expansion in Aesthetic Medical Devices | Distributor Network Development | Europe, LATAM & Asia

United States

About

Global commercial leader in aesthetic medical technology focused on international market expansion, distributor network development, and strategic growth across high-value aesthetic markets. U.S. Citizen | Authorized to work in the United States and internationally. Currently serving as Director of International Sales at Glacial® Skin by R2 Technologies, leading global commercialization and distributor partnerships across Europe, Latin America, and Asia. My work centers on bringing innovative medical technologies to international markets through strategic distributor selection, market entry strategy, and high-impact clinical education. Key areas of focus include: * Global distributor network development * International commercialization strategy * Market launch execution * Medical aesthetic technology adoption * Strategic partnerships with KOLs and clinics * Expansion across Europe, LATAM, Middle East & Asia I work closely with leading physicians, aesthetic clinics, and distribution partners to ensure successful technology adoption and sustainable commercial growth. Passionate about building global medical technology brands that transform aesthetic medicine. Advisory & Consulting I occasionally advise medical technology companies, aesthetic device manufacturers, and distributors on international market expansion, distributor strategy, and global commercialization. Advisory areas include: * International market entry strategy * Distributor selection and structuring Available for select advisory engagements.

Experience

  • Glacial® Skin by R2 Technologies, Inc. (Remote)
    • Director of international sales
      Feb 2025 - Present · 1 yr 5 mos

      Responsible for global commercial expansion of Glacial® Skin aesthetic technology across international markets. Working internationally across Europe, LATAM and Asia. Key responsibilities: * Global distributor strategy and selection * International market expansion across Europe, LATAM & Asia * Commercial launch planning and execution * Distributor training and commercial support * KOL development and physician partnerships * International congress representation (IMCAS, etc.)

    • International Sales Executive
      Jul 2024 - Jan 2025 · 7 mos

      Essential Responsibilities include the following (other duties may be assigned):  Close capital sales opportunities in defined territory  Partner with existing distributor partners and support contract terms  Identify and secure new distributor agreements in defined territory  Execute the company’s marketing and sales strategy to gain new market share  Present and reinforce the company’s value proposition to differentiate R2 from competitive offerings  Establish, develop, and grow long term relationships with KOLs and customers within the industry  Regular customer visitation/interactions and development of relationships through many levels of the customer’s organization  Attend regular marketing and sales meetings and strategy sessions to remain informed on internal practices and external communications  Attend and represent company at various trade association meetings and exhibits to promote our products

    • Area Sales Manager
      Feb 2023 - Jul 2024 · 1 yr 6 mos

      Area Sales Manager - Miami, Mexico, Caribbean

  • Account Manager and Graphic Designer at La Nova Branding
    Jan 2020 - Jul 2022 · 2 yrs 7 mos

    Communicated with clients to ensure that all of their needs were understood and addressed Collaborated with various internal departments to ensure that they fulfilled all customer requests Resolved complaints and kept track of all processes that pertained to the client’s desires Collected and analyzed data concerning consumer behavior to understand changing needs Created the brand identity and subsequent content Guided the management team on brand design and customer experience Oversaw the development and launch of the company website Effectively managed a team of 6 people in different locations Implemented the discontinuation of various ineffective tasks and introduced replacement tasks that increased productivity

  • Marketing Manager and Brand Consultant at Elite Benefits Group- Houston
    Aug 2020 - May 2022 · 1 yr 10 mos

    Built and maintained client communications platforms Built Marketing and Graphic design prospecting materials Collaborated with executive team to devise effective marketing and branding strategies Lead client outreach team Utilized CRM Software (salesforce)

  • Brand consultant and Graphic Designer at 7 social
    Jan 2019 - Oct 2019 · 10 mos

    Volunteered upon coming to USA to gain experience and create greater opportunities for myself Created original content for blog posts and website articles Collaborated with graphic design and marketing teams devise effective branding strategies Made editorial calendars and media lists for the purpose of handling publicity campaigns Prepared content for key executive presentations to Telemundo (E Entertainment)

  • Marketing assistant at Comfandi
    Mar 2018 - Oct 2018 · 8 mos

    Graphic design Creating detailed and visually appealing graphs and present them to business decision-makers Assisting with the setup, facilitation and completion of marketing events Overseeing the design and graphics of marketing materials- Created original content for blog posts, website articles and briefings Collaborated with graphic design and marketing teams devise effective branding strategies