Coyoacán, Mexico City, Mexico
Francisco is a seasoned international executive and serial entrepreneur with over 50 years of leadership experience spanning Mexico, Brazil, and the USA. A Chemical Engineer from UNAM with MBA coursework at Harvard, his career includes prominent roles such as Chairman of AIM, VP of Manufacturing and Sales, and President & CEO at major global companies including Procter & Gamble, PepsiCo, Frito-Lay, and Mission Foods. Francisco notably served as President of Pepsi Cola Mexicana, Elma Chips, and Mission Foods in the U.S. His strategic leadership extends to consulting, with experience at McKinsey, and he spearheaded CBS TeleNoticias, a cable TV news network serving 22 countries. As an entrepreneur, Francisco has successfully founded four internet ventures and two manufacturing businesses, consistently demonstrating his ability to innovate and lead across industries. Now fully focused on entrepreneurship, Francisco is dedicated to advancing educational technology in partnership with industry giants like Google, Cisco-Meraki, and HTC. He is actively engaged in various NGOs, including FUNDES.org Mexico, and advises organizations such as Fundación John Langdon Down. He has also founded impactful initiatives like www.ciudadanospormexico.org, www.todosconmexico.mx, and most recently, AIMworld.ai. Areas of Expertise: Continuous improvement in management and education Scaling entrepreneurial growth Leveraging technology for social development and poverty reduction Leadership in startups and business turnarounds Strategy, operations, marketing, and sales at the executive level Board member roles and governance Francisco’s multifaceted expertise and commitment to driving social impact through technology and entrepreneurship make him a transformative leader in both business and social development sectors.
Empowering brands and entrepreneurs through cutting-edge AI solutions that deliver exceptional results — at twice the speed, a fraction of the cost, and with world-class production value. At AIM, we redefine marketing performance by combining creativity, data, and automation to maximize ROI and scale with preci
Driving inclusive economic growth across Latin America. Fundes is a leading non-profit organization with over 30 years of impact, operating in 12 countries to strengthen micro, small, and medium-sized enterprises (MSMEs). As Chairman of Mexico, I help steer strategic alliances, innovation, and high-impact initiatives that empower entrepreneurs, promote sustainability, and build more competitive value chains. Our mission: turn local businesses into engines of regional development.
Pioneered one of the world’s first digital music startups—Eritmo—bringing downloadable music to the internet before the rise of iTunes and Spotify. Formed strategic partnerships with Universal Music, Sony Music, and Merrill Lynch, enabling rapid expansion across seven countries. Led production of cutting-edge advertising campaigns featuring Enrique Iglesias as brand spokesperson, positioning Eritmo at the forefront of the digital music revolution.
Pioneered the launch of the first 24/7 Spanish- and Portuguese-language cable news network operating across 22 countries in Latin America — prior to the launch of CNN en Español. Led the creation of a real-time regional news feed in both languages, integrating top-tier journalism, satellite technology, and an agile content operation tailored for diverse Latin American audiences. Positioned CBS Telenoticias as the leading voice in pan-regional news, setting new standards in speed, credibility, and multilingual delivery.
Led Pepsi to historic market share growth in Mexico, surpassing Coca-Cola in the country’s largest urban markets — a milestone achievement in one of the world’s most competitive beverage battlegrounds. Orchestrated bold, culture-driven promotions like MuchaL Jackson and breakthrough creative marketing strategies that resonated deeply with young consumers. Spearheaded a dynamic pipeline of constant product innovation and nationwide campaigns that redefined Pepsi's brand relevance and accelerated growth.