United States
Built Global Marketing Automation Team with team members in Americas, EMEA, and APAC. - Operated a centralized Campaign Operations Team and Data Governance Team - Improved and implemented Global Lead Scoring Model and Programs in collaboration with Digital Marketing Team, Sales Teams, and Forrester Consulting. - Marketo Admin, Systems Owner - Overhauled Program Channels for data retention policies, improved analytics, global scoring program, and improved synchronization issues between SalesForce and Marketo - Started assisting Automation Engineers with iPaaS platform (Workato) to streamline flows and ensure MQLs were delivered in appropriate times
Global Operations Readiness Team, Business Systems - Owned all back-end programs and database health for North America and Latin America. - Developed optimized on-brand Marketo Modules for Marketo's 2.0 Email Editor for mobile and desktop clients - Collaborated with Product and Field Marketing Teams to execute campaigns from targeting to strategy - Managed and architected Marketo Programs - campaigns, webflows, testing, troubleshooting, integrations - Monitored Marketing Automation system to ensure accurate lead flow / routing, database hygiene, data normalization - Consulted Marketing Team on metrics of success, what performed best, what had higher conversions through reporting and analytics - Built repeatable processes during high-growth period to support Field Marketing goals and increasing MQLs - Documented all processes and bugs to ensure communications across all teams
MageMail is a leading SaaS solution helping Magento Ecommerce store owners win and retain customers through an advanced behavior-based email platform. - Created Marketing Plan for FY 2018 - Identified gaps within marketing strategy and presented areas of opportunity for optimization - Assisted with implementation and training behind Act-On, a marketing automation platform - Managed content marketing calendar, built relationship with external marketing agency - Created and tracked performance of Facebook and LinkedIn advertisements - Edited and proofread all emails, newsletters, blog posts, and all other marketing collateral - Organized Boston E-Commerce Meetup events for brand exposure
Barracuda MSP is the MSP-dedicated business unit of Barracuda Networks. Our mission is to drive the success of our IT service provider partners, delivering industry-leading security and data protection via a purpose-built MSP platform, steadfast commitment to partner success, and a wealth of channel expertise. Partner Marketing is a marketing strategy focused on communicating value to, with, through and for our partners. As part of the Partner Marketing Team, I worked closely with the North American Partner Growth Sales team and Director of Partner Marketing by curating and implementing email and direct mail campaign activities (utilizing Marketo and Salesforce). These campaigns ranged and focused on on-site partner visits, promotions, partner enablement, and data intelligence. - Led partner data intelligence efforts (core-metric); organically enriched over 50% of existing partner accounts - Assisted with segmentation of partner accounts to help with targeting within CRM - Analyzed survey data to gain insights on Partner behavior, market trends, and competitive information - Monitored, and reported on all marketing campaigns from cost, performance, attribution, and ROI - Implemented all email and direct mail campaigns within 9 Partner territories across U.S./Canada - Managed Marketing Development Funds (MDFs) to track expenditures - Served as a liaison between Partner Success, Marketing, and Partner Growth Sales teams - Sent out monthly Partner Newsletter – Informed Partners of recent/upcoming events, news, and resources - SCRUM Master, responsible for coordinating an Agile Partner Marketing and Content team
As a marketing assistant, I was part of the Lead Qualification Team at our MSP division – where I worked on various prospect database growth and data enrichment projects to assist our Demand Generation Team. During my time, we successfully started and built a prospect database for our expansion to the United Kingdom (UK), while successfully increasing our net leads in North America (U.S. & Canada) every month. Some other duties/activities included, but were not limited to: - maintenance of our 'Master List' of Domestic (US & Canada) and International leads - qualifying new leads correctly in Salesforce, which led to a lower unqualified rate from the New Business Sales team - promotion of our 'Local Lunch' campaigns; increased attendance, drafted first email messages, drafted call script for team to use - training new associates, reviewing work to assist with comprehension of the IT Channel and our target markets/segments - proofreading emails, blogs, and other content