Francis Li

Ex-Anker丨Ex-Waterdrop丨Ex-Transsiton丨Ex-ZTE丨Global Sales Director丨COO

United States

About

Global Sales Director with 10+ years of experience in consumer electronics expansion, backed by top-tier tech companies: ZTE, Anker, and Transsion. Proven track record in 0-1 market penetration and building omnichannel growth strategies. Global & Omnichannel: Expertise across US, EU, LATAM, and MENA markets. Skilled in both B2B (Operators/Distributors) and B2C (Costco/BestBuy/Amazon). Growth Leadership: Built North American and LATAM branches from scratch. Successfully cracked major retail giants (Costco, Falabella), driving multi-million USD revenue breakthroughs. Multilingual Edge: Fluent in English and Arabic, with working knowledge of Spanish and Portuguese. Strong cross-cultural negotiator and localized team builder.

Experience

  • Global Senior Sales Director&COO of USA Office at TECASA INC.
    Mar 2026 - Present · 4 mos

  • Global Senior Sales Director&COO of USA Office at FOGATTI
    Mar 2026 - Present · 4 mos

    Fogatti is a global leader in RV appliances, By deeply penetrating the North American and Australian markets and offering more competitive products at better prices, it has become one of the most popular brands among RV manufacturers in Europe and America

  • Head of Global Sales at Waterdrop
    Dec 2023 - Mar 2026 · 2 yrs 4 mos

  • Head Of Sales LATAM at 传音控股集团
    Oct 2020 - Dec 2023 · 3 yrs 3 mos

    Start from scratch to comprehensively develop the Latin American market. Build and lead an efficient local team focused on market expansion and brand promotion. Responsible for the revenue and profit targets across the entire Latin American region. Strategically develop and manage key account (KA) channels, establishing a strong network of partners, such as Falabella, Walmart, Extio, Jumbo, Panamenicana, Agaval, Kronix, etc. Simultaneously develop and maintain a dealer network to ensure wide product coverage in key markets, covering over 3000+ stores. Plan and implement innovative marketing strategies (MKT), including sponsoring the Colombian Half Marathon event and organizing multiple expos covering the entire Latin American region. Customize localized marketing activities by studying market trends and consumer behavior. Within two years, elevate the new brand to be among the top three in the Uruguayan and Paraguayan markets, and among the top five in the Chilean market

  • Sales Manager at Anker Innovations LTD
    Mar 2018 - Oct 2020 · 2 yrs 8 mos

    Latin America business