Miami, Florida, United States
AI doesn't browse hotel websites. It resolves entities. It pulls from your website, TripAdvisor, Google, and Booking.com, then checks whether those sources agree on what your property is. When they agree, AI recommends you. When they don't, it chooses someone else. I call this the Agreement Problem. I built the diagnostic that measures it. Skift Megatrends 2026 asked: Will the model remember you? I built the diagnostic that answers. I'm the Founder of Hacestek International and creator of AI Reveal Map™, a free diagnostic for boutique hotels and independent properties that shows your R2R Score: how ready your property is to be recommended by ChatGPT, Perplexity, and Google AI. Scan takes 60 seconds. My background spans 30 years across hospitality and travel — airlines, GDS systems, OTAs, destination marketing, and luxury hospitality. Based in Miami. Work in English and Spanish across the Caribbean, Latin America, and the US. Ready to Recommend™ on Substack → franciahaces.substack.com Try the free diagnostic at https://www.airevealmap.com If you’re navigating AI strategy or positioning for a boutique or independent hotel I’d love to connect. Areas of expertise: AI Recommendation Readiness • Hospitality AI Strategy • Travel & Tourism Marketing • Destination Marketing • Strategic Narrative Development • VibeCodeTravel™ • Ready to Recommend™ • Entity Identity
Representing Lovable as part of a selective ambassador community by organizing initiatives to educate and inspire while helping grow a builder ecosystem exploring AI-powered product creation through Lovable’s platform.
Hacestek International is a boutique AI recommendation readiness studio for boutique hotels and independent hospitality properties. I created AI Reveal Map™ — a diagnostic that shows boutique hotels their R2R Score: how ready their property is to be recommended by ChatGPT, Perplexity, and Google AI. The scan takes 60 seconds and is free. Skift Megatrends 2026 asked the question I built this to answer: Will the model remember you? What I do: R2R Score™ diagnostics — measure AI recommendation readiness across four evidence-based dimensions: Identity Clarity, Structural Extractability, Schema Readiness, and Content Authority. Ign(AI)te™ Strategy Sessions — working sessions where hotel owners and GMs walk away with a prioritized fix plan and implementation code. Ready to Recommend™ — Substack research series on AI recommendation patterns in boutique hospitality. VibeCodeTravel™ — no-code AI build workshops for hospitality and tourism professionals Lovable & Claude. My background spans 30 years across hospitality and travel: airlines, GDS systems, OTAs, destination marketing organizations, government tourism institutions, and luxury hospitality. Based in Miami. Work in English and Spanish. Try the free diagnostic: airevealmap.com
Spearheaded all marketing, ecommerce, and digital transformation functions for 20+ luxury, all-inclusive resorts across Mexico, Jamaica, and the Dominican Republic with 15 professionals and multimillion-dollar budgets. Define and navigate long-term digital roadmaps across B2B and B2C environments, fueled by user insights and aligning product strategy with global brand targets. Introduced AI Chatbot (Sofia) across all hotel apps to enhance self-service and conversion on direct channels; also implemented CRM and lifecycle marketing strategies with predictive AI and audience segmentation tools.
Managed all levels of tourism growth for the US Northeast through NYC-based location with public diplomacy, media activations, regional promotions, and critical stakeholder engagement. Strengthen this office’s industry reputation with Expedia, AAA, Priceline, ALG, and Signature. Personally negotiated and executed $5M+ in co-branded campaigns with global OTAs, travel advisors, and various media platforms. Specially selected to represent the Ministry at all trade shows, tourism board meetings, and special events in close collaboration with top Ministry of Tourism leadership.
Founded and grew this business from scratch as a purpose-driven DTC brand that offered customized premium shoes and accessories. Supervised five staff in all aspects of new business development, new product design, market entry, quality assurance, and customer experience. Smoothly blended executive visibility and influence between entrepreneurial agility and strategic discipline. Administered custom strategies to maximize loyalty growth, UX tools, and digital campaign impact. Succeeded in generating $300K in direct sales annually, while optimizing market sustainability, production efficiencies, and brand loyalty. Closely supported more than five artisanal workshops through supplier relations, ethical sourcing, and digital distribution; also established an e-commerce infrastructure with personalization tools.