Miami, Florida, United States
"AI is reshaping who gets found. I help travel brands become visible for what travelers actually seek—transformation." I’m Francia Haces, Founder and Chief AI Officer of Hacestek International. I specialize in AI visibility—helping travel advisors, tourism SMBs, and destinations strengthen their narrative, increase their influence, and stay relevant as AI systems reshape how people search, interpret, and choose. My background spans airlines, travel technology, luxury hospitality, and destination marketing. After two decades leading strategy across global markets, I pivoted to build Hacestek with a simple observation: the travel professionals creating the most value were often the least visible. Not because they lacked expertise—because digital systems weren’t interpreting their value clearly. At Hacestek International, I advise clients on modern visibility strategy through my framework, AI Visibility Now™, which focuses on three core pillars: • Positioning – defining the space you want to own • Presence – strengthening consistent, strategic visibility • Perception – shaping how audiences understand and choose your brand My advisory style is boutique by design—collaborative, practical, and built for professionals who want clarity, relevance, and confidence without needing technical skills. I am also developing VibeCodeTravel™, a natural-language, no-code approach that helps travel professionals translate visibility goals into AI-driven workflows, logic, and systems. VibeCodeTravel.com and VibeCode.Travel support this ongoing work. Today, visibility is no longer about showing up—it’s about being correctly interpreted and surfaced by AI systems influencing decisions across the travel industry. My mission is to help travel advisors, SMBs, and destinations reduce diluted presence, strengthen relevance, and build visibility that lasts. If you’re navigating visibility strategy or positioning in the age of AI, I’d love to connect. Areas of expertise: AI Visibility Strategy • Travel & Tourism Marketing • Executive Communication • Algorithmic Content Strategy • Destination Marketing • Strategic Narrative Development • VibeCodeTravel™ – Talk to AI, Build Solutions for Travel & Tourism
Hacestek International helps travel advisors, tourism businesses, and destinations get found by the right clients—even as AI reshapes how people search, discover and choose who to work with. I support professionals who are excellent at what they do but struggle to stand out in a crowded, algorithm-driven marketplace. Many realize their website isn’t attracting the clients they want, their messaging sounds like everyone else’s, or competitors gain visibility simply because they appear more relevant online. What changes when we work together: • Your ideal clients find you more easily because your positioning and messaging match how both people and AI interpret relevance • Your brand stops blending in and starts standing out • You understand how discovery, recommendations, and decision-making now depend on AI systems • You build visibility that lasts, not tactics that fade How I help: • AI Visibility Strategy — clarify positioning, strengthen message clarity, and improve digital presence • AI Visibility Now™ — a structured approach to Positioning, Presence, and Perception across digital channels • Narrative & Message Architecture — define what makes you different in ways that align with customer behavior and AI interpretation • AI Literacy & Applied Training — practical, non-technical guidance for using AI in marketing, content, and sales • VibeCodeTravel™ — natural-language, no-code logic to turn visibility goals into AI-powered workflows • Leadership Communication — elevate clarity, confidence, and digital influence for advisors, founders, and destination leaders I bring years of global marketing experience in airlines, travel technology, hospitality, and destination organizations—combined with deep understanding of how modern AI systems surface, rank, and interpret brands. The goal: Stop being the best-kept secret in your market. Get visible, get chosen, get booked.
Spearheaded all marketing, ecommerce, and digital transformation functions for 20+ luxury, all-inclusive resorts across Mexico, Jamaica, and the Dominican Republic with 15 professionals and multimillion-dollar budgets. Define and navigate long-term digital roadmaps across B2B and B2C environments, fueled by user insights and aligning product strategy with global brand targets. Introduced AI Chatbot (Sofia) across all hotel apps to enhance self-service and conversion on direct channels; also implemented CRM and lifecycle marketing strategies with predictive AI and audience segmentation tools.
Managed all levels of tourism growth for the US Northeast through NYC-based location with public diplomacy, media activations, regional promotions, and critical stakeholder engagement. Strengthen this office’s industry reputation with Expedia, AAA, Priceline, ALG, and Signature. Personally negotiated and executed $5M+ in co-branded campaigns with global OTAs, travel advisors, and various media platforms. Specially selected to represent the Ministry at all trade shows, tourism board meetings, and special events in close collaboration with top Ministry of Tourism leadership.
Founded and grew this business from scratch as a purpose-driven DTC brand that offered customized premium shoes and accessories. Supervised five staff in all aspects of new business development, new product design, market entry, quality assurance, and customer experience. Smoothly blended executive visibility and influence between entrepreneurial agility and strategic discipline. Administered custom strategies to maximize loyalty growth, UX tools, and digital campaign impact. Succeeded in generating $300K in direct sales annually, while optimizing market sustainability, production efficiencies, and brand loyalty. Closely supported more than five artisanal workshops through supplier relations, ethical sourcing, and digital distribution; also established an e-commerce infrastructure with personalization tools.
Oversaw 30+ professionals and $10M marketing budget in managing branding, loyalty, PR, media sales, and digital marketing operations. Cultivated destination marketing partnerships with national tourism boards and travel affiliates across Colombia and LATAM. Streamlined product design and marketing with UX optimization across apps, websites, and booking flows. Succeeded in transforming company into top three online travel brand in Mexico, driving 17% YOY digital growth and reducing customer acquisition costs by 20%. Generated $3M+ in annual revenue advertising revenue through owned media monetization and strategic co-branded campaigns.