Francesco Morelli

Sales Representative

Haarlem, North Holland, Netherlands

About

I’m a Sales and Business development professional with over 15 years of experience in B2B environments. I'm a structured, reliable, and results-oriented person who believes that credibility is built through actions rather than promises. I value professionalism, accountability, and clear communication, focusing on creating long-term relationships and delivering practical solutions that generate measurable results. Throughout my career, I have combined commercial expertise with a strong customer focused mindset, always striving to understand challenges, identify opportunities, and support clients with dedication and consistency. I strongly believe in continuous learning and self-development. My curiosity and adaptability have led me to embrace new challenges throughout my professional journey, developing skills across different environments and industries. I'm open to new opportunities and partnerships across Europe. Let’s connect if you’re looking for a trustworthy, experienced sales professional who brings energy, honesty, and results.

Experience

  • Sales Manager - Business Development at Johnson Window Films Inc.
    Apr 2022 - Present · 4 yrs 3 mos

    Lead B2B sales efforts and customer relationship development for the Italian market, occasionally sales management for EU market. Provide expert-level technical advice on products, solutions, and applications. Identify and approach new prospects daily, growing active client base. Use CRM tools for sales tracking, forecasting, and performance optimization. Represent the company at major industry trade shows across Europe. Focused on value-based selling and building trust-driven partnerships.

  • Assistant Manager/Cook at Westkop
    Aug 2019 - Apr 2022 · 2 yrs 9 mos

    Managed day-to-day kitchen and bar operations during peak hours Supported staff training, shift coordination, and compliance standards Helped improve service efficiency and team collaboration

  • Salesperson at ITA - International Tobacco Agency
    Mar 2011 - Jan 2022 · 10 yrs 11 mos

    Developed a strong client portfolio and exceeded sales targets through proactive outreach Introduced new products into the market and ensured client onboarding success Provided consistent support, increasing customer retention and satisfaction Trained and mentored new hires in sales techniques and product knowledge Recognized for reliability, customer care, and long-term client growth

  • Salesperson/ Technician at New RCS
    Nov 2006 - Dec 2010 · 4 yrs 2 mos

    Sold cash register and POS solutions to retail and hospitality clients Provided on-site technical assistance and full customer support Handled client accounts from sale to post-installation and invoicing

  • sales assistant at Auchan S.p.A.
    Sep 2005 - Sep 2007 · 2 yrs 1 mo

    • Management of the department of competence • Store merchandising • Conformity check of visual merchandising guidelines of the company • Shelves replenishment • Responsible for the compliance with the regulations for HACCP for the department of competence