Italy
11 years in the dental industry. Dental chairs, X-ray systems, autoclaves, rotary instruments, diode lasers — I've sold them all. But what makes my path different isn't what I've sold. It's where I've sold it. While most sales professionals in this industry build expertise in one country, I've built mine across dozens of markets Italy, Spain, CEE, Israel, Saudi Arabia, the UK, and beyond, reaching as far as Asia and Australia. I know how a dentist in Milan thinks differently from one in Riyadh. I know how the market in Spain differs from the one in the UK. That cross-market understanding is rare in this industry. It took years of tireless travel to meet, talk, work, and have fun with people from all over the world. A few things I'm proud of: → Opened distribution for Diplomat Dental from scratch in several key markets across Europe and the Middle East → Led Italy to #1 in Europe for Sirona diode laser and dental instrument sales two years in a row → Relaunched and grew underperforming markets back to sustainable growth → Built and currently lead a team of 10 across sales, marketing, after-sales and customer service Managing people is the part of this job. My approach is simple: transparency and honesty, always even when the message is uncomfortable. Employee interests and company needs don't always align, and pretending otherwise helps no one. What I won't compromise on is team spirit. Real team players are rare, and you recognise them quickly. They don't just answer your question, they bring you the solution. They don't protect their corner, they make everyone else's job easier. Building a team with that mentality is what I care about most as a leader. My background is unusual for someone in sales. Bachelor's in Aerospace Engineering, Master's in Industrial Engineering and Management. It taught me to be resilient and find a way forward when things get difficult. I speak Italian, English and Spanish and a bit of German. I'm also a marketer. I know the real mechanics of it, not just the theory. SEO, analytics, social media, lead generation. I've used these tools to build things from scratch and to avoid spending money on overpriced services. If you want to talk about expanding into new dental markets, building a commercial team that actually performs, or sales strategy in complex international environments I'm always open to that conversation. 📍 Bologna, Italy | Working globally 📩 Feel free to reach out
As Chief Sales Officer (CSO) I lead the sales, marketing, after sales and customer service teams of Diplomat Dental, a dental manufacturer with decades of experience and a strong reputation in the market. My job is to ensure constant business growth, brand reputation, support our distributors. I am an expert in sales strategies and business development, in the business of indirect sales, digital marketing, SEO and lead generation. I am also the owner of a marketing agency that develops sales and marketing strategies for small and local businesses. Going into detail, my duties consist of: - Negotiation of commercial contracts and agreements with customers and distributors - Manage distribution partners, support and train them to convey our products and corporate values - Planning estimates, proposals, seasonal promotions etc ... - Develop new sales channels - Develop and manage the after-sales department to ensure timely technical support to our distributors - Define internal KPIs to assess our performance and improve internal processes to ensure an agile response to customer needs - Analyze the market and competitor products to create the right sales strategies - Analyze and create the right offer for large projects and tenders - Strengthen brand awareness through marketing strategies, campaigns and events - Create lead generation strategies to support our distribution partners - Define effective and efficient processes to manage customer orders, products and spare parts deliveries. - Planning and launching of new products, special events and exhibitions - Alignment with CEO, CTO and CPO Another no less important duty I have as team leader and Chief Commercial Officer (CCO) is to lead and ensure that my team is satisfied and motivated to pursue the same goals as the company. Creating a good corporate culture based on mutual support and trust is a fundamental goal for me. Managing by example is what I do every day. The person I am most demanding with is myself.
As Senior Regional Growth Manager (RGM) I focus on the business development and sales growth of large dental equipment (CBCT, X-ray units, Imaging systems, Dental Chairs, Dental Instruments etc...), in Italy, Spain and France. The RGM is an international business development manager with sales management and technical product sales experience. Main function is to partner with the marketing, product managers and the sales managers team to demonstrate new and higher standards for well-executed commercial tactics. Every quarter, as RGM, I lead the business review meeting along with the country General Manager, Sales Director and Marketing Director, analyzing sales performances, lead generation, product launches and sales strategies. Account management and B2B strategies are also two of the main tasks. Daily task: - Segmentation and analysis of portfolio, customers, markets and competitor’s products - Initiate and execute marketing and sales campaigns - roll-out new product launches - Analytics and presentation skills required - Public speaking - Organization and participation of events and exhibitions/fairs - Daily use of 3 languages (English, Spanish, Italian)
As Senior Manager Sales for Europe, Canada & Latin America, for the business of Treatment Centers and Instruments, I am in charge of the following responsibilities: - Manage team of Sales Manager & Product Specialist for the business of Treatment Center, Instruments and Imaging - Create business strategies to strengthen and sustain sales in the local markets - Approve and coordinate promotions and sales activities - Approve and coordinate major projects with Dental Universities and Dental Chains - Create and consolidate a team able to support local markets to drive the business of Treatment Centers and Instruments - Manage the budget to launch activities, events and increase sales - Development of network of Key Opinion Leader - Market analyses and competitor analysis - Identification of new opportunities for business growth - Presentations of Dentsply Sirona products and training to local Dealers - Organization and participation of local events and exhibitions/fairs - Marketing tools creation and analysis of local Promotions - Use of 4 languages on a daily basis - Travelling in Europe, Canada and Latin America (60-70% of time)
As Sales Manager and Product Specialist for Europe and Canada, for Treatment Centers and Instruments, I cover the following responsibilities: - Support of the local markets to consolidate the business of DentsplySirona Treatment Centers and Instruments - Involvement on major projects with Dental Universities - Definition and development of Key Opinion Leader Programs - Market analyses and competitor analysis - Identification of new opportunities for business growth - Presentations of Sirona's products and training to local Dealers - Organization and participation of local events and exhibitions/fairs - Marketing tools creation and analysis of local Promotions - Use of 4 languages on a daily basis - Travelling in Europe (e.g Eastern Europe, Spain, Italy, Germany)
As Sales Manager and Product Specialist for Europe and Canada, for Treatment Centers and Instruments, I cover the following responsibilities: - Support of the local markets to consolidate the business of Sirona's Treatment Centers and Instruments - Market analyses and competitor analysis - Identification of new opportunities for business growth - Presentations of Sirona's products and training to local Dealers - Organization and participation of local events and exhibitions/fairs - Marketing tools creation and analysis of local Promotions - Use of 4 languages on a daily basis
I worked as Railway Signalling engineer intern of to the Logic team. I was involved in the design of the logic, which is used to regulate and control the Italian Signalling and Security systems of train stations in order to ensure the highest safety level SIS-4 (Safety Instrumented System)
During the first part of my internship at GE Oil&Gas plant of Florence I developed my Master Thesis Project, providing market share analysis and business forecasting in order to improve the performances of my team. I gained a strong knowledge of the Excel's Programming Language VBA (Visual Basic for Application). In the second part I worked as deputy Project Manager for projects of the Asia&Pacific Area. I learned to keep relations with the customers and the suppliers, to manage internal and external resources, to follow the processes in order to meet the customer’s requirements and deliver the product in time.